Job type full-time
Full job description
100% remote option job summary under general direction, responsible for the development, planning and implementation of marketing programs or projects that support organizational marketing objectivesWorks individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communicationsMay also work on developing marketing forecasts, estimating costs, preparing pricing studies, and/or managing program/project budgetsJob description the product marketing specialist will work with product management to analyze market conditions, the competitive landscape, customer needs and wolters kluwer tax & accounting north america solution capabilities and help develop go-to-market plans that differentiate our products from the competition while reinforcing customer valueThey will also support the sales and client service teams through the creation of messaging, tools and marketing assetsThe role will work closely with product marketing management, product management, strategic marketing and sales to deliver accelerated growth for the professional tax market segmentThis product marketing specialist role will emphasize strong multi-platform campaign planning, messaging, and narrative developmentEssential duties and responsibilities
Partners with product marketing management, product management and strategic marketing teams to help develop marketing strategies that drive high-impact campaigns and product messaging that sets our products and the larger wolters kluwer brand apart from others in the market.
Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer personas and current market trends.
Creates and coordinates marketing content for assigned initiatives to help build customer and sales knowledge, grow engagement and build competitive differentiation.
Plans, coordinates and executes campaigns to support product launches and communicate wolters kluwer’s long-term vision for the marketplaceThis includes translating product release features into market value/positioning, equipping the global sales and marketing teams with assets to effectively market and align with campaigns, including a comprehensive sales playbook.
Works with sales enablement to ensure the global sales team understands our positioning and value to the market managing regular communications, such regular sales alerts and presentations.
Understand and document our buyer`s process, including where they seek industry information, and the who, what when, why behind the decisions they make, then sharing this information with sales and marketing.
Understand the competitive landscape, serving as an expert on our competition and how they are positioned.
Aligns and adjusts product marketing plans by consistently looking for best practices and seeking market data on key trends.
Maintains a standard set of product marketing assets and website pages with excellence.
Qualifications education: bachelor’s degree or equivalent related experienceRequired experience
Minimum 3 years of experience marketing in industries related to technology or innovation.
Market launch experience, including developing and implementing market launch plans.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Proven success creating and executing clear value propositions and messaging.
Proficiency in microsoft suite office.
Knowledge of salesforce automation and marketing automation technologies.
Preferred experience, knowledge, skills and abilities
Strong communication skills and comfortability presenting to internal stakeholders.
Pragmatic marketing training preferred.
B2b marketing experience preferred.
Digital marketing knowledge preferred.
Experience in technology industries preferred.
Strong quantitative/analytical skills.
Excellent time management, decision making and organization skills.
Flexible, creative, and entrepreneurial team player who thrives in a fast-paced environment.
Up to 15% domestic travel required, primarily air travel.