Job type full-time
Full job description
Who we are:
Vistaprint’s customer experience and marketing organization serves, inspires and delights customers – and helps others in our organization do the sameFrom the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering valueWe know our customers’ needs, and we strive to exceed their expectationsTouching every element of the business, we’re here to grow and build the vistaprint brand, reach new audiences and offer the best possible experience for every customer.
As a senior manager, global email marketing, you will be responsible for leading a large team to develop campaign and customer strategies across north america and international markets that increase customer engagement, drive retention, and ltvOn the front lines of our journey to customer-centricity, you will leverage personalization and relevancy to deliver the most unforgettable customer experience in email in support of our upper-level organizational objective to become a partner for small businesses across the world.
What you will do:
Lead the transformation of vistaprint’s global email marketing program in support of a best in class, audience-centric, highly personalized program by establishing a templatized automated framework and process that supports our high bar of creative expression and delivers relevant customer communications and long-term customer value and engagement
Lead a large global team of marketing managers and specialists in a matrixed environment to strategize, develop and deliver best in class data-driven email marketing strategy and roadmap plans across 15+ global markets
Forecast expectations, manage channel p&l, closely monitor and provide regular performance updates across various kpis with a focus on story-telling/ drawing conclusions from data and levering these insights to optimize program strategy and campaign plans
Work in partnership with country directors, go-to-market, brand, crm and creative teams to create engaging email strategies in support of upper-level organizational and channel priorities that deliver value, exceed kpi expectations and deliver industry-leading customer experiences
Develop a channel roadmap that delivers value and delights the customer; ensure a strong partnership with key stakeholders including the personalization team to ensure we are aligning on the most exciting opportunities to deliver the impactful customer communications and your programs support evangelization and optimization of broader team advancements
Advance our understanding of “what works” by designing and analyzing a/b and multivariate tests in support of robust learning agenda across all channel variables (exContent, frequency, audience, offer, etc.)
Inspire, motivate and mentor a large team of direct reports in various locations across the globe to deliver on key outcomes/initiatives while creating meaningful career paths and growth opportunities
At vistaprint, we value the experiences that individual team members add to our culturePlease don`t hesitate to apply even if you don`t meet the exact qualifications, we look forward to learning more about you!
University degree in marketing or other relevant area
7+ years of experience working in digital strategy, with direct experience managing highly complex, personalized and data-driven email marketing programs at an e-commerce organization
3-5 years of direct management experience with responsibility for delivering results through others, managing career growth and inspiring teams to deliver exceptional outcomes
Experience & strong comfortability managing to p&l, monitoring and reporting on kpis and providing performance updates to executive level management
Ability to flawlessly manage multiple complex initiatives at once with full control and understanding of the minute details with ability to package into executive level commentary
Strong relationship building skills, specifically with executive-level team members
Why you`ll love working here:
Being at vistaprint means that you don’t see work as just a building, a desk or a manufacturing floorYou see it as a chance to take a step forward in your career journey – and your lifeWe strive to give you everything you need to learn, grow, and succeedThrough innovation, collaboration, and perpetual exposure to what’s next, we’re always pushing boundaries and broadening our horizonsWe embrace the chance to operate outside of our comfort zone to discover what we’re capable ofSome might call that a challenge; we just call it another great day at work.
Vistaprint has received numerous recognitions including a perfect score of 100 on the human rights campaign foundation’s 2021 corporate equality index (cei) naming us a best places to work for lgbtq equalityWe also earned a place as one of the best remote-first workplaces in the u.sAnd on the boston best places to work list from built inIn addition, vistaprint’s ceo, robert keane, was recently honored with comparably’s best ceos award, listing him among the top ceos according to employeesVistaprint offers numerous support systems including employee resource groups like pride, mosaic, and women in technology, and special interests communities to foster awareness, respect, and inclusion within the workplace.
In 2020, vistaprint adopted a remote-first operating model and cultureWe heard from our team members that having the freedom, autonomy and trust in each other to work from home and, the ability to operate when they are most productive, empowers them to be their bestVistaprint also provides collaboration spaces for team members to work physically together when it`s safe to do so and when in-person collaboration will deliver the best resultsCurrently we are enabled to hire remote team members in over 30 us states as well as several countries in europe, including spain, germany, uk, czech republic, the netherlands and switzerland.
As an e-commerce powerhouse, vistaprint creates customer value (and delight) through accessible, cutting-edge technologyWe are the marketing partner to millions of small businesses around the worldFor more than 20 years, we have helped small businesses look and feel credible through high-quality marketing products and solutions that include signage, logo apparel, promotional products, face masks, flyers, postcards, business cards, websites and digital marketingWith vistaprint, small businesses are able to create and customize their marketing with easy-to-use digital tools and design-templates, or by receiving expert graphic design supportIn 2020, vistaprint acquired 99designs to expand its design offering via a worldwide community of more than 150,000 talented designers to make it easy for designers and clients to work together to create designs they loveVistaprint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Equal opportunity employer:
Vistaprint, a cimpress company, is an equal employment opportunity employerAll qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulationsThis list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
Job type: full-time
Work location: multiple locations