Job type full-time number of hires for this role 1
Microsoft powerpoint: 1 year (preferred)
Full job description
The brand manager (bm) will be responsible for the day-to-day management of day chaser cocktails portfolio of brandsDay chaser cocktails is a newly launched spirit based rtd canned cocktail, featuring vodka soda lime and cranberryMaking its initial debut in select markets on the east coast in summer of 2021, day chaser has a robust marketing budget and will be rapidly expanding across the united states in 2022.
The bm will embody the personification of the brand to both internal and external customersThis person will have a deep understanding of the brands consumer as well as the nuances that make this brand so relevant.
This position requires strong cross-functional team coordination and managementThe ability to lead and articulate brand positioning is criticalThis brand manager will represent the brand in all forms of communication and lead in the areas of brand strategy, programming, partnerships, and execution.
Areas of responsibility
The voice of the brands – the lead on all communication coming from the brand both internally and externally.
The lead on brand strategy, programming, identity, sponsorship, events, and execution.
Work with cross-functional teams to deliver brand relevant marketing platforms and programming that deliver growth year over year.
Negotiate and develop brand partnerships and associations.
Represent brands in key retailer meetings as well as key distributor meetings.
A deep understanding of the consumers and the ever-changing landscape that this customer traverses.
Idea generation and content development across the marketing platforms of the brand.
Social marketing content generation and procurement.
Manage agency contracts and activities.
Assist in various marketing team task in a collaborative manner.
Brand health stewardship and evaluation.
Administrative and recapping support
Accountable for monthly recap.
Budget management for individual t&e as well as marketing spend.
Bachelor`s degree or equivalent experience.
Requires a minimum of 3+ years-experience supporting brand activities and/or working in brand marketing environment.
Passionate about the brands…lives and breathes the brand lifestyle.
Exceptional communication skills with the ability to rally and motivate internal and external customers.
Strong organizational skills with the ability to manage time and multiple projects.
Forward thinker, who actively seeks opportunities and proposes solutions.
Positive attitude and influence.
Ability to manage brand partnerships and builds relationships with difference makers.
Team oriented player.
Exceptional verbal and written communication skills.
Cross-functional team leadership and participation.
Proficient in microsoft office (outlook, word, excel, powerpoint).
Active within social media and platforms.
This position will be required to work from the middlebury, vt office at times, and occasional nights and weekends.
Vermont cider company offers a comprehensive benefits package that supports the health of you and your family.
Health: highly competitive medical, dental, & vision coverage
Core-benefits: life, long term disability, & employee assistance program paid by vcc
Work/life balance: paid time off (up to 3 weeks in 1st year) plus up to 10 holidays per year
Financial wellness: 401(k) plan with employer matching, group voluntary benefits, employee product allowance, & scholarship opportunities for children of employees
Equal opportunity employer
Day chaser cocktails
Day chaser is a ready-to-drink spirit-based canned cocktail with real fruit juice and sparkling waterThis easy drinking beverage is perfect for those living an active lifestyle full of adventureWww.daychaser.com
About vermont cider company
We reinvigorated american hard cider in 1991 and continue to lead the category through our commitment to crafting innovative and refreshing hard cidersVermont cider coCrafts a variety of ciders for a variety of consumersOur portfolio is as diverse as our fansThere’s iconic woodchuck, fruit-forward wyder’s as well as the classic magners and blackthorn, rounding out our import offeringsMost recently, in summer 2021, vermont cider coIntroduced day chaser, a vodka based rtd canned cocktailWww.vtciderco.com
Job type: full-time
Paid time off
Monday to friday
Microsoft powerpoint: 1 year (preferred)