Job type full-time
Full job description
Strategic marketing manager, us ag
Job id: 2750 city: field, not_applicable, united states department: u.sMarketing function: sales, marketing and alliance employee type: permanent full time seniority level: not applicable description:
Upl is a leader in global food systems and with the acquisition of arysta lifescience, is now one of the top 5 agricultural solutions companies worldwideWith revenue of us$5 billion, upl has presence in 130 countriesWith market access to 90 percent of world’s food basket and focused on high-growth regions, upl represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating marketUpl offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.
Job summary: the strategic marketing manager, us ag is responsible for annual profit, loss and strategy development of assigned crop protection portfolio in support of overall corporate strategic objectivesThis position will interface with multiple functions within the organization including us regional marketing team, sales, key account managers, supply chain, finance, development, regulatory, and global marketingThe strategic marketing manager, us ag will also provide marketing direction and support to the sales team in order to achieve set portfolio and segment goals.
Required education and experience:
Bs or ba degree required with a preferred focus in agricultural science or business.
At least 10 years of relevant experience in the agricultural chemical or related agriculture industryPrevious marketing and sales experience are highly preferred.
Specialty/row crop experience is a plus.
Ability to work independently as part of a cross functional team.
Strong written and verbal communication skills with the ability to present clear, concise data to individuals and in a group setting.
Strong interpersonal skills; ability to maintain internal and external relationships.
Must be proficient in microsoft office suite: outlook, word processing, spreadsheet create/formula creation, presentations, and analytics and trending software.
Develop and implement annual business and marketing plan including volume targets, pricing and positioning for assigned portfolio.
In conjunction with marketing, sales and finance teams, support the development of annual marketing programs to drive demand creation
On-going support of sales; active interaction with sales organization
Oversee and direct advertising, communications and public relations activities to support marketing plans.
Coordinate product supply; update forecasts for assigned products on a monthly basis
Create and manage 5-year strategic plan for portfolio to achieve sales and profit targets.
Develop strategic crop segment plans for assigned key focus segments
Conduct competitive analyses and market research to identify market opportunities.
Develop and recommend product pricing/profitability and positioning strategies for future products across all relevant customer and market segments.
Manage approved projects within current project management system
New business development:
Define market expansion opportunities with existing products and potential new product concepts, and work with your project team to define priorities and build business cases.
Negotiate and maintain agreements with third parties
Interface with global marketing and development managers
Business acumen: degree to which an individual understands and applies business knowledge to maintain and advance organizational effectiveness.
Planning/organizing: project management: plans and schedules work according to changing priorities; designs and maintains effective systems and processes for managing work.
Decision making: thoughtful decisions and sound judgments made based upon a clear understanding of problem or issue, relevant information, data, experience, business objectives and potential impact to upl.
Communication: speaks, writes, listens and presents information in a logical and articulate manner appropriate for the audience.
Influence: can get others to adopt an action by using data, facts, logic and credible personal presence.
Travel: approximately 50% on time on the jobTravel outside of the u.sMay be required, depending on the duties and primary territory assigned.
We are one team, for maximum impactOne team with shared goalsWe all play for the team and no-one plays against teamWe have a laser-like focus on what our customers need and want, on anticipating their future needs and how we can create innovative solutions and experiences for them.