Job type full-time
Full job description
About turvo turvo is the world’s first real-time collaborative logistics platformThe turvo platform connects people and organizations across the supply chain, allowing shippers, logistics providers and carriers to work together in real-time through cloud-based software and mobile applicationsThe technology extends existing legacy logistics systems, providing end-to-end visibility and one unified data set for all operations and analytics, while eliminating redundant manual tasks and automating workflows.
Turvo is based in the san francisco bay area with offices in hyderabad, indiaInvestors include mubadala capital, activant capital, felicis ventures, g2vp, next47, upside partnership, slow ventures, and future shape.
Working at turvo provides an opportunity to join an early stage, well-backed company focused on disrupting the $15 trillion logistics industry.
About the role as a product marketing manager, you are responsible for making turvo`s products “fly-off the shelf.” this role is not about doing demos or presenting product features (although these may sometimes occur)Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve resultsYou will be the product evangelist and will play an integral role in organizing product launches.
You know our competitors like the back of your hand: what they do today and what they plan to do in the futureYou also know our buyers better than they know themselves, including how they make their buying decisionsThis isn’t guessworkYou back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demandAn attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problemsYou are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
What you`ll do:
Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they makeThen drive changes to our sales and marketing processes based on what you learn.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
What we are looking for:
5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.gDelivering presentations to customers and prospects, conducting competitor analysis and market research).
Proficient in productivity applications such as microsoft office, project or basecamp.
Comfortable using collaboration and crm tools such as slack and salesforce.
Familiar with marketing automation tools such as marketo, hubspot, pardot and omniture, and google analytics.
Power user of networking tools such as linkedin, twitter, facebook and instagram.
Exceptional roi-tracking skills, able to prove what is –or isn’t—working
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third partiesTeam player!
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Bachelor’s degree in business or marketing; mba preferred.
Pragmatic institute certified (pmc) iii or higher preferred.
Perks & benefits
Competitive compensation plan
401k plan with matching
Medical, dental, & vision insurance
Unlimited pto & paid holidays
Flexible work hours
We are an equal opportunity employer and strive to make hiring decisions that reflect our commitment to diversity and inclusion.