Job type full-time
Full job description
The immunodiagnostics division (idd) of thermo fisher scientific develops, manufactures, and markets complete blood test systems to support the clinical diagnosis and monitoring of allergy, asthma and autoimmune diseasesWith 1,500 employees based in 25 countries worldwide idd is the global leader in in-vitro allergy testing and also the european leader in autoimmunity diagnostics.
We are looking for a content & communications manager to lead the creation and management of our content - playing a pivotal role on the teamUnique to within thermo fisher, idd develops content and experiences for consumers, healthcare providers and b2b laboratory customersThis role will help produce, edit, and write a variety of content (from email or blog posts and tutorials to whitepapers, webinar scripts, newsletters, and more!) you’ll be responsible for establishing our full-funnel content strategy and delivering resultsYou’ll help refine our voice and tone across the marketing funnel and develop new ways to evangelize things like email marketing and seo.
An ideal candidate
You have your finger on the pulse of emerging content marketing trends and continually bring new ideas to the table to help engage our customers and prospects with our content.
You’re flexibleYou can shift your writing voice to resonate with different audiencesYou’re not fixed to a particular tone or styleYou’re able to seamlessly pivot between projects and priorities.
You love to collaborateYou have experience working closely cross-functional teams to develop new and innovative solutionsYou’ll collaborate closely with product marketing, global digital, and demand generation to ensure our content strategy rolls up to overall marketing goals and supports cross-functional initiativesYou`ll also help on-board new team members and provide subject matter expertise.
You have excellent communication skillsYou’re able to effectively communicate strategies, measure and report on progress to peers and leaders alike to gain buy-in and foster a culture of content throughout the organization.
You’re a great storytellerYou understand that content should be purposeful and succinct, even when dealing with complex subjectsYou write clearly and effectively and avoid fluff and jargon.
Develop and own an omnichannel editorial calendar in accordance with key organization goals and feedback from digital marketing, demand generation, and product marketing.
Coordinate with various pr agencies and partners to lead our earned media strategy across clinical and product spaces.
Develop a deep understanding of our allergy and autoimmune market position and valueHelp shape the voice of our product marketingProvide content support and management of product marketing initiatives including articles, email copy, social, press releases and paid media.
Strategize on content initiatives that continuously establish our thought leadership within consumer, clinical and laboratory spaces.
Work alongside our global and product teams to develop a copywriting strategy that hones our unique voiceEnsure that voice is consistent across all materials, content, and communications.
Produce content for a variety of formats and channels including blog articles, whitepapers, email, press releases, case studies, video, webinars, and social media.
Amplify the voice of our customers in the market through the execution of content initiatives (extended case studies, speaking opportunities, videos, references, etc)
Work with product marketing managers to identify industry trends, execute pr activities, and assist with the creation of copy for product positioning and messaging.
Help develop and execute campaign plans to promote new product launches.
Provide on-boarding and mentorship to content team members serving as subject matter expert on content marketing.
Manage relationships with third-party content agencies and freelancers.
Bachelor’s degree, preferably in the sciences or equivalent work experience
Minimum 5 years of content marketing experience
Agency or cross-functional team experience preferred
Healthcare industry experience preferred
Exceptional writing, editing, proofreading and verbal communication skills are essential(3) writing samples required (no exceptions)
Experience with creating copy for press releases, case studies, blogs, and other collateral
Creative and analytical thinker, with strong collaborative skills
Ability to multitask, prioritize issues/escalations, and manage many projects simultaneously
Ability to effectively communicate and deliver results in a virtual environment