The b2b mobile channel marketing .senior manager is responsible for leading the go-to-market planning, campaign and promotional execution and reporting functions with verizon, one of sea’s largest telco partnersIn this role, the channel marketing manager will be responsible for implementing marketing strategies and plans, as well as being a pioneer in 5g marketing and demand generation.
The b2b mobile channel marketing srManager will work as a partner with verizon team to identify priority markets and customer segments, understand the addressable market opportunity with market share potential, recommend promotions based on targets, develop marketing and sales strategies and campaigns with metrics and reporting coupled with enablement plans to drive samsung revenue and market share growth.
This person has to be passionate not just about b2b and samsung, but also about iot, 5g and other present and upcoming business opportunitiesWe like to refer to this position as the one that “owns the future”
Role and responsibilities
Manage marketing programs to support product introductions and business development.
Manage product marketing, promotion, and advertising programs and materials for specific customer market channels.
Manage and develop product branding and product promotional initiatives.
Provide advertising, promotional materials, public relations forums, press releases, and product
Information in support of sales leadership for industry events, product announcements, and
Present marketing analysis account leadership team and assist in developing
The marketing strategy.
Work with sales, product management and carriers to ensure samsung revenue and profit goals are achieved.
Creates the annual budget for the b2b, and iot marketing initiatives (annual budget around 2mm / 3mm)
Manage the budget from approval to performance tracking
Develop and coordinate marketing support for launch of new products and devices
Bachelor`s degree with a 12+ years of directly related experience is required.
Prior experience in marketing, product marketing and project management required.
Prior experience in b2b required
Previous experience in iot and 5g preferred
Prior experience in a telecommunications environment preferred.
Ability to identify marketing and sales channels within wireless product technologies.
Must be able to write, read, analyze, interpret, present technical product and development materials.
Must have experience with microsoft office and extensive use of windowExcellent dominion of powerpoint and excel required
Necessary skills & attributes:
Develop and maintain excellent working relationships with all assigned levels within and outside the company.
Plan, organize, and prioritize multiple assignments and projects.
Review detailed product development, marketing documents and media materials as needed.
Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
The ability to develop tasks and work assignments, based on sometime vaguely defined objectives.
Physical/mental demands and working conditions:
The position requires the ability to perform the essential duties and responsibilities in the following environment:
Work is generally performed in an office environment.
Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time.
The movement and transportation of equipment, most of the time under 25 pounds.
Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress.
Machines, tools, equipment, and work aids representative and commonly associated with pcs, printers, and office work areas.
Frequently works additional hours beyond normal schedule.
Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisionsComplete access to confidential company data where disclosure may jeopardize the company’s competitive position.
Skills and qualifications
Samsung electronics america, incAnd its subsidiaries are committed to employing a diverse workforce, and provide equal employment opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.