The qualtrics xm platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.
Joining qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for goodA team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds itYou could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappinessAll so you can do the best work of your career.
We believe every interaction is an opportunityAre we yours?
The qualtrics product marketing team is looking for an experienced product marketing leader to drive our gtm, positioning, and vision for xm servicesXm services refers to the portfolio of delivery, implementation, advisory, consulting and managed services provided by qualtrics and its ecosystem of strategic partners to drive value and success realizations with our customers.
The ideal candidate has at least 5 years of b2b marketing experience, a solid understanding of the business applications landscape for both technical and non-technical users, and brings excellent storytelling skillsIn this role, you will launch new offerings, define and refine positioning and messaging, create high quality customer facing content used by qualtrics and partner sales teams, , translate “product speak” to “value speak” , develop new sales plays and lead sales enablementYou will bring a high degree of emotional intelligence and ability to thrive in ambiguity with a willingness to collaborate and influence across team and organizational boundaries.
The expectation for success
Qualtrics pmms are responsible for gtm leadership for their line of business, defining strategic direction, and driving execution to achieve long-term business goalsSuccess will be measured in tangible terms - revenues, pipeline, usage or other metrics directly impacted by your marketing activitiesYou will be expected to know your product, customers and market so intimately that you define and communicate a clear, differentiated, defensible, and monetizable market positionYou’ll be customer-obsessed, strategic, detail-oriented, and highly creative with the following primary responsibilities:
Build operational cadence and serve as a key member of the xm services gtm leadership
Monitors business metrics in regard to revenue, pipeline, win rate, attach rates, csat, customer adoption and product portfolio mixCommunicate these metrics to the senior management team along with appropriate corrective action plans.
Own messaging, positioning and value proposition for the entire services portfolio, as well as individual services offerings
Develop and execute best-in-class marketing plans and campaigns that effectively drive awareness and adoption of xm services.
Support sales and pre-sales teams with playbooks, solution presentations and battlecards
Lead trainings and enablement of sales and delivery organizations
Develop and execute on launch plans for launching new solution offerings both internally (via customer facing roles like sales and customer success) and externally (with customers , partners and analysts )
Create and maintain customer evidence for use in sales presentations, pr, analyst relations etc.
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace
Drive efforts with product management to define an overall roadmap of offerings that will drive the long term growth of the organization