Job type full-time
Full job description
Qs is a global leader in higher education servicesWe are the data analytics, performance insight provider and intelligence partner supporting university excellence across the worldOur student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals that are seeking to further their academic progress and career developmentOur portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions.
Qs is looking for an enthusiastic and hands-on b2c marketing executive to join our multicultural team, responsible for driving successful events across brazil:
Plan and deliver cross-channel marketing campaigns in line with the virtual event objectives in brazil (latam)
Evaluate and optimize marketing and paid media strategies
Analyse market trends, direct competition, and prepare forecasts
Generate new business leads
Increase brand awareness and market share
Engage students and young professionals through twitter, facebook, linkedin and other relevant platforms
Finding new opportunities for online engagement in brazil
Manage relationships with existing media partners and forge relationships with businesses that could potentially collaborate with us on events and research projects
Craft and oversee ppc campaigns and manage the allocated promo and ppc budget
Evaluate and review marketing campaigns, advertising and seo
Provide regular internal performance reports, including marketing analytics and intelligence to inform our strategy and implementation
We`d love to hear from you if you have all or most of the following:
Bachelor’s degree or related qualification/experience in marketing, advertising and business
Fluency in portuguese (brazil), both written and verbal with excellent communication skills
Minimum 1-2 years’ experience in the field of marketing
Extensive knowledge of higher education industry, especially in latam
A good understanding of youth and adult consumer culture in all markets covered in this role
Strong copywriting skillset in portuguese, or any additional languages (english & spanish) a bonus
Excellent negotiation and project management skillset
Excellent knowledge of ppc, seo, email marketing, social media marketing and automation
Confident, self-starter with the ability to work as a team-player across multiple functions and departments
Exceptional analytical and problem-solving skills
Determination to meet and exceed kpis
The ability to prioritise and multi-task under tight deadlines is essential to the role.
The ideal candidate will be a flexible team player with good communication skills as he/she will need to work in collaboration with a variety of teams across the company in different countries around the world.
We recognize imposter syndrome is real and encourage applications from individuals who may not meet all the requirements above.
Qs quacquarelli symonds is proud to be a fair and equal organization where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributesWe celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.