Job type full-time
Full job description
About us: punchout2go is the global leader in eprocurement b2b commerce integrations, enabling businesses from around the world to connect electronically in order to purchase and sell products and servicesWe are dedicated to every client’s success in transforming the way they do business.
Founded in 2011 and headquartered in charlottesville, va, we believe that each employee is critical to the company’s success and our most important assetOur team members have the ability to adapt to change and thrive on delivering excellent customer serviceWith exciting growth opportunities, training programs, and ongoing support, our people influence their own development and are given every opportunity to reach their full potential.
Position overview: punchout2go is seeking an experienced marketing specialist who will support the marketing department with daily assignments and execution of long-term strategy while working to obtain revenue targets and double-digit-plus year-over-year growth.
The ideal candidate will be an experienced marketing professional with a strong desire to grow in b2b ecommerce and eprocurement marketing- with an ability to work collaboratively with individuals at all levels of the organization.
Develop ideas, strategies, initiatives, and associated presentation materials to address clients goals through creative advertising solutions, with a focus on performance marketing
Proactively identify gaps in process and work collaboratively to enhance and streamline for efficiency
Use analytical tools and portals to measure, guide, and track the execution of marketing activities to win across product assortment, promotion, placement, and pricing
Gather sales and performance data, and maintain weekly and monthly platform performance reports including but not limited to sales metrics, advertising, reviews, paid and organic search rankings, etc.
Coordinate with partners, thought leaders and customers to produce high-quality joint marketing programs.
Work with product and sales to develop content strategies and materials to support the sales cycle.
Implement processes for efficiently maintaining content across all marketplace platforms
Provide updates to key stakeholders and determine metrics for ensuring effectiveness of marketing content.
Continuously measure and improve content performance leveraging pardot and google analytics; build and track benchmarks kpis to measure content influence and overall success/roi; implement new tools and processes for effective measurement
Strong knowledge of content marketing strategy and channel best practices
Two plus years experience in b2c or b2b saas, ipaas, ecommerce or equivalent industry marketing role with a strong understanding of the buying journey
Prior experience managing external agencies and/or contractors
Proficient in seo best practices
Detail oriented, self-motivated, and a problem solver
Ability to multitask and prioritize with little direct supervision
Bachelor`s degree in marketing, business or related field
Previous experience working on a lean, start up-type team where you have to wear multiple hats and find resourceful ways to solve problems
Company benefits at punchout2go, we have a strong and innovative team dedicated to transforming the way our clients do businessIt is our people who make it happen and we strive to take care of our employees in every way we canBelow is a list of benefits that are offered to employees, once eligibility is met:
Health benefits: medical, dental and vision
Health savings account (hsa) and flexible spending account (fsa)
Dependent care fsa (dcfsa)
401k with company match
Flexible time off
Company paid short term disability
Company paid life insurance