Job type full-time
Full job description
About company prowess is a global digital services company , focused on delivering innovation and digital services to leading companies and makes its clients stay in front using the best in class agile and lean methodologiesWe are an official partner with salesforce india, tibco corporation, and confluentOur unique heritage gives us unrivaled real-world expertise to solve the most complex challenges of enterprises across industriesEach day, our team enables our clients to improve the effectiveness of their business and technology operations and deliver value to their customers, employees, and shareholders.
Marketing leads are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Actively generate and promote content relevant for software services
Keeping prospects engaged with customer use cases and technology changes
Providing marketing ownership with respect to kpis, campaigns, etc
Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/ services, and liaising with media organizations and advertising agencies.
Marketing leads must be great business leaders as well as great marketing leadersThat s because they are responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.
While the marketing department looks to marketing managers for guidance and direction, executives count on marketing managers for profitability and resultsOperating at the center of the marketing department, these professionals must have extraordinary communication skills.
Intimate understanding of traditional and emerging marketing channels
Excellent communication skills
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Work with sales and account management teams for customer evangelists to create pr, media, and marketing opportunities.
Align campaigns, assets, communications, and messaging to corporate branding initiatives.
Analyzing client requirementsdevelop marketing collateral and sales tools like brochures, datasheets, presentations, and proposals.
Determine and coordinate online and onsite events like webinars, tradeshows, seminars, and customer events.
Report on periodic activities, results, and roi for marketing.
Manage content of marketing sections of websites.
Manage services & products price book.
Plan and implement software product launch.
Manage working relationships with desktop sales team members to review needs, prioritize and deliver.
Implement marketing strategies to meet or exceed demand generation and revenue targets.
Implement global content and collateral strategy for key partners.
Establish and manage key partner marketing budgets
Strategize on marketing for select global partners through analysis and understanding of the competitive landscape.
Posted 30+ days ago