Job type full-time
Full job description
Pointclickcare is the leading north american cloud-based healthcare software for the acute and long-term and post-acute care marketsFor over 20 years, the company has held the same vision – to help the world care for vulnerable populationsSince its inception, pointclickcare has grown exponentially with over 1,700 employees today all working towards impacting the lives of millionsRecognized by forbes as one of the top 100 private cloud companies and acknowledged by waterstone human capital as canada’s most admired corporate culture, pointclickcare leads the way in creating cloud-based softwareWith its recent acquisition of collective medical, pointclickcare solidifies its position as a high growth healthcare software provider, serving over 21,000 long-term and post-acute care providers and over 1,300 hospitalsTheir shared mission to support vulnerable populations is allowing pointclickcare and collective medical to connect disparate points of care at scale faster than anyone else in the market.
For more information on pointclickcare, please connect with us on glassdoor and linkedin.
Reporting to the srDirector, portfolio marketing, the senior product marketing manager is an innovative, strategic thinker with a deep understanding of markets and buyers, responsible for developing and leading the go-to-market strategy for a portfolio of saas solutionsWith an expert understanding of buying audiences and their needs, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who transfers knowledge about markets, buyers and product/s across marketing and sales functionsThis critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable resultsAs a srProduct marketing professional, you understand our market and buyers, including how they make their buying decisionsYou have the the critical ability to grasp and translate product capabilities into business benefits to develop and lead product launch and marketing programs that increase awareness and drive demandYou are obsessed with tracking performance and have the data to prove what’s working and what is notYou back up strategic insights with evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successfulIn addition to working with the marketing team, you will regularly collaborate cross-functionally (sales, product management, customer success and others)It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Conduct market and customer research to gather data about target personas, buyer needs and the purchasing process for the product/s, including key buyer and influencer roles
Develop product positioning, value propositions and messaging that resonate with the buying audience
Work with business and product leaders to define the market opportunity for product/s; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
Lead product introduction/launch planning including development and measurement of kpis
Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership, campaign and other assets
Assist in product naming, pricing and packaging by providing market, competitive and customer insights
Provide market intelligence and buyer insights to drive the development of campaign strategies that create demand
Collaborate with sales/sales enablement teams to enable sales with clear value propositions, messaging and tools
Experience & skills:
Bachelors degree; advanced degree or equivalent experience desired
7+ years product/portfolio marketing experience in b2b saas solutions
Preference for candidates with experience in population health, health information technology, acute, payor and/or other healthcare saas solutions
Proven ability to create value propositions and messaging strategies, and link product launches to organizational themes and goals
Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance and other indicators
Exceptional communication, story-telling and presentation skills with the ability to tailor messaging to different audiences
Critical thinker with excellent time management, interpersonal, decision making, and organizational skills
A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen`
Team player and strong collaborator with a variety of people and teamsGreat at building relationships and maintaining diplomacy in times of stress
Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change.
Working at pointclickcare goes beyond the resume, because the work we perform makes a true difference in people’s livesWe build innovative healthcare technology for seniors and their caregivers that improve their quality of life and well-being on a daily basisWe believe work is so much more meaningful when you’re doing it with a higher purpose.
For more information on pointclickcare, please visit us on glassdoor and linkedin
It is the policy of pointclickcare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by lawPointclickcare welcomes and encourages applications from people with disabilitiesAccommodations are available upon request for candidates taking part in all aspects of the selection processPlease contact firstname.lastname@example.org should you require any accommodations.