Job type full-time
Full job description
The primary responsibility of the manager, email marketing is to build email communications for preferred hotel group (phg)This role will manage and execute all brand level email communications to both consumers and hotel representativesThe manager, email marketing will be responsible for supporting the business by driving customer acquisition, engagement, revenue, and conversions through email communicationsAs needed the manager, email marketing will provide additional general support and may work on projects with the ecommerce and marketing teams.
Under the supervision of the vice president, global digital & marketing operations the manager, email marketing shall liaise with multiple internal departments such as corporate communications, public relations, business development, regional executive vice presidents, associated preferred hotel group brand teams, sales to support their respective activities, and liaise with digital agencies as neededThere is also regular interaction with member hotels and their representatives.
Duties & responsibilities
Manage end-to-end execution of email campaigns, including html build, edit, qa, deployment, and reporting, including dynamic messaging and personalization
Implement process controls and procedures to ensure campaigns are executed on schedule and without error
Perform end-to-end quality checks, ensuring content accuracy, links, landing page functionality, and segmentation
Use database management skills to segment our audience for email targeting
Build out relevant triggered programs based on behavior data
Ideate and execute a/b testing and analyze results to determine actionable opportunities and best practices
Stay current with best practices, strategies, and industry standards related to email.
Manage internal email calendar and channel strategy to drive increase revenue and traffic goals
Develop and continuously improve segmentation strategies within crm systems to increase retention opportunities
Create detailed customer journey flows with email trigger points to drive customer loyalty and lifetime value
In coordination with ecommerce manager ideate on customer ux from email to booking point to improve on landing experience
Manage relationship with email service provider and ensure they meet all service level requirements
Act as the subject matter expert for all email communicationsOffer ongoing training and education to marketing team members and other departments on how to improve our email communication practices
Assist in other ecommerce related projects as needed
4+ years of hands-on email production & management experience is required
Dynamic scripting experience is desired
Fluent in html/css
Systematic approach to data management and segmentation
Strong communication, relationship, project, time management, and analytical skills
Outstanding attention to detail and organizational skills
Ms office knowledge (word, excel, power point, etc)
Expert understanding of can-spam and email regulatory compliance is required
Experience with epsilon people cloud messaging is a plus
Demonstrated ability to manage a large number of email program simultaneously
A bachelor`s degree in marketing, advertising, communication studies or a related major is preferred
Current work conditions allow for remote work in the united states, or work can be performed from any us-based office of preferred hotel groupIncumbent is seated most of the time.
Marketing automation software training
Review of phr direct and mass marketing policies and procedures
Digital asset management system
Additional internal systems as required
Disclaimer: the above information on this description has been designed to indicate the general nature and level of work performed by associates within this classificationIt is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.