Provides leadership in the development and implementation of marketing initiatives for designated service areasDevelops strategies and implements tactics for a variety of messaging methods to create consistent, effective promotion of services worldwideMaximizes the impact of marketing and its initiatives providing leads and opportunities to drive sales revenue and ensure positioning of services is consistent with corporate strategy and identity.
Creates and implements marketing strategies that are in support of operational business objectives.
Develops marketing programs and integrated marketing communications that incorporate service positioning for one clear and concise message that differentiates services to target markets in a unique and meaningful wayCommunications may include service messaging, promotional programs, advertising programs, sales collateral and other appropriate mediums.
Develops and effectively manage relationships with bd, operations and other internal clients.
Manages and assists in selection of outside agencies and vendors, including advertising agencies, project and direct mail houses, freelance writers and designers, and promotional item companies.
Develops annualized marketing plans and associated budgets for assigned services that align with business objectives and provide integrated programs to generate leads.
Creates sales opportunities for business development staff to drive revenue for services worldwide.
Conducts analysis of assigned market sectors, key competitors and client targets within each sector utilizing primary and secondary research sources, along with bd and operations input
Minimum required education and experience: bachelor’s degree is required, mba is preferred5+ years’ experience in marketing, communications and/or advertisingor equivalent combination of education and experience that gives the individual the necessary knowledge, skills and abilities to perform the jobpreferred: pharmaceutical, cro, biotechnology, healthcare and/or agency backgroundmajor in marketing, journalism, advertising or communication required knowledge, skills and abilities:proven strategic marketing skillsdemonstrated ability to develop and implement integrated strategic marketing plans that integrate the following elements of the marketing mix: promotional tactics, sales collateral, direct mail, web-based marketing, trade shows, advertising and market research analysisbasic understanding of how web-based marketing and public relations coordinate with integrated marketing programs for service promotions and corporate brand alignmentthorough understanding of integrated marketing communications for servicesdemonstrated initiative and strategic thinkingproven project and budget management skills demonstrated negotiation skillsstrong analytical skillsability to work well under pressureability to effectively prioritize and manage multiple projectsexcellent planning and organizational skillsskilled in word, excel, and powerpoint and proficiency with the internetworking conditions and environment: some travel required (~20%)standard working hours for management with additional time required for special projects and for high workload periodsconstant exposure to high pressure, intense concentration neededconstant interaction with clients/associates requiredmust pay constant attention to detail-visual, mentalmust be able to multi-task constantlyphysical demands: crouching/stooping required occasionallylifting/carrying objects of 5-15 lbsRequired occasionallypharmaceutical product development, llc, the parent company of ppd development, l.pAnd acurian, incIs firmly committed to equal employment opportunity (eeo) and prohibits employment discrimination for employees and applicants based on age, race, color, pregnancy, gender, gender identity, sexual orientation, national origin, religion, marital status, citizenship, disability or protected veteran or other status protected by federal, state, and/or local law.
Ppd is proud to be an affirmative action employer that values diversity as a strength and fosters an environment of mutual respectPpd is committed to providing equal employment opportunities without regard to age, race, color, pregnancy, national origin, religion, sex, gender identity, sexual orientation, disability, veteran status or status within any other protected group.