Job type full-time
Full job description
Chronic spontaneous urticaria (csu), affects 1.5 m patients in the us, with only a small number of patients achieving complete resolution of symptomsPatients suffer from unpredictable itchy/painful hives and angioedema resulting in depression or sleep disorders with a strong impact on work productivity and qolThe treatment journey is fraught with misdiagnoses and suboptimal treatments that do not target the root cause of diseaseThis is driven by lack of awareness and deeply engrained practice behaviors amongst allergists, dermatologists and pcps.
We are building a legendary team for a legendary launchAs the spm hcp experience, you will have the opportunity to shape the under-served community, build the ultimate experience for our customers, change deeply engrained behavior in csu management, and drive innovation.
If you are a highly energized, passionate marketer with an agile mindset and collaborative spirit that wants to join a team of change-makers that will create an inflection in society, we look forward to hearing from youThe current and future opportunities for this brand are limitless.
Specific responsibilities will include but are not limited to:
Go above and beyond traditional approaches and create a human purpose brand that aspires to have an distinctive impact on people and society
Support development of a compelling brand value proposition that will drive hcp behavior change in csu pre and post launch
Own execution of peer to peer content & field readiness
Create behavioral interventions targeted at specific hcp behaviors
Drive strong collaboration with internal training team and agencies to support field readiness
Understand the digital journey to reach patients and influence hcp conversations, as well as ensure the hcp understands the entire ecosystem
Understand competitive landscape that have implications on hcp marketing strategies and programs
General responsibilities will include but are not limited to:
Support execution of the branded and unbranded strategy in a multi-specialty space and activities across all segments or channels within a given vertical
Own relationships with agency partners to ensure execution towards objectives
Partner with marketing as well as functional teams to generate meaningful insights that are foundational for brand strategy
Maintain effective internal communications to ensure relevant company functions are informed of marketing objectives and key initiatives
Effectively interact with internal customer groups (e.gSales force, tlls) to understand needs and handle requests as needed; aid in the development of field-facing updates and communications
Develop and sustain strong working relationships with other brand marketers and key stakeholders to ensure alignment and message consistency across customers and channels
The ideal location for this role is east hanover, nj but remote work may be possible (there may be some exceptions based on legal entity registration)Please note that this role would not provide relocation as a resultIf associate is remote, all home office expenses and any travel/lodging to specific east hanover, nj site for periodic live meetings will be at the employee’s expense.
The expectation of working hours and travel (domestic and/or international) will be defined by the hiring managerThis position will require 20% travel.
The novartis group of companies are equal opportunity employers and take pride in maintaining a diverse environmentWe do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected statusWe are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Proven track record of success showing strong strategic thinking, understanding of behavior changes that drive decisions, problem-solving, and decision-making capabilities, often in ambiguity and within an agile way of working
Strong drive for innovative and non-traditional approaches for problem solving
Education: bachelor`s degree in business and/or biological science education with concentration in marketing are preferred (mba a plus).
3+ years of pharmaceutical, biotech or healthcare operational marketing experience or equivalent
Diverse experience outside of marketing is a plus (e.gCustomer-facing/sales experience, managed markets, operations, medical, etc.)
Experience in pharmaceuticals, healthcare or consumer packaged goods
Proven success with understanding, mining and applying consumer insights, project management, leading cross functional teams, navigating financials and demonstrating results
Strong financial and project management skills to critically and objectively assess programs and in-vestments versus results.
Ability to streamline operational processes and drive efficiency through the use of technology
Must be curious with an openness to new thinking balanced with realistic business needs
Excellent communication skills and ability to influence an environment that encourages innovation and risk taking.
Ability to engage in positive/productive debate with the leaders of key internal constituent groupsAbility to collaborate and influence key stakeholders with empathy and flexibility
769 million lives were touched by novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovationThat a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibilityAnd we can reinvent what`s possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challengesBecause the greatest risk in life, is the risk of never trying!
Imagine what you could do here at novartis!
Commitment to diversity & inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse team’s representative of the patients and communities we serve.
Join our novartis network: if this role is not suitable to your experience or career goals but you wish to stay connected to hear more about novartis and our career opportunities, join the novartis network here: https://talentnetwork.novartis.com/network
East hanover, nj