Job type full-time
Full job description
Digital marketing specialist - search
Online education is no longer a novel or niche ideaIt is the fastest-growing segment in higher education, accounting for 20% of all enrollees and 35% of graduate-level certificates and degreesIt`s also getting increasingly competitive, as more and better programs are launched each semesterUniversities need to go online quickly, economically, and elegantly, creating programs that students can`t wait to tell their friends about and that their professors want to teach.
Noodle helps universities bring programs online with flexibility, transparency, alignment, efficiency, and joyThat`s why more top universities chose us last year than all other online program managers combinedWe are a passionate team of technologists, educators, and expertsOnline learning has the potential to transform higher education; if you’re interested in being part of that journey, keep reading!
About the role:
Noodle is looking for a paid media specialist who will work with our conversion rate optimization and marketing analytics specialists in an effort to find high-quality prospective students who will enroll in an online degree program at increasingly higher ratesYou’ll love this job if you have an interest in both the art and science of marketing, you love higher education, exhibit strong math and analytics skills, are comfortable with a fast-paced environment, and ultimately push the boundaries of what is possible to produce high-quality outcomes for clients.
Meet the team
As our digital marketing specialist you will:
Manage day-to-day bid management and media campaigns across a diverse portfolio of universities and programs across pay-per-click media channels including google, bing, facebook, linkedin, and twitterFocus will be primarily on search platforms, but understanding of social platforms will help with cross team collaboration on programs
Monitor campaign management of paid search and social campaigns, including monitoring account and campaign performance; troubleshooting issues; and evaluating new opportunities and potential risks
Execute bid changes based on pacing and performance
Perform audience research to develop new campaign ideas for ppc channels, with an emphasis on testing at the intersections of audience, keywords and creative
Develop and execute testing strategies for creative testing across all advertising platforms
Set performance goals in platforms and optimize using both first- and third-party data available through the ad platforms, google analytics, and crm data
Communicate to a diverse set of stakeholders, both noodle shoppe, noodle partners marketing, ops, and external university partners
Develop innovative strategies to increase prospective student volume, decrease cost of acquisition, and succeed in a competitive marketplace
Have a constant awareness of kpis related to your portfolio’s performance from top-to-bottom with an understanding of how your ppc tactics impact the ecosystem
Use full funnel conversion data to improve campaign performance, including landing page conversion and engagement metrics, application starts and completes, and enrollment data
A bachelor’s degree
A minimum of 2 to 4 years of experience in paid media buying for direct-response marketing; higher education experience is a plus
Demonstrated hands on-experience with google ads, bing ads facebook ads, linkedin ads, and twitter are required
Expertise in google analytics and google tag manager
Expertise in ad tracking, pixel management, and url parameterization
Experience using advertising studio (sfmc) and adstage
Can communicate effectively and concisely through email/slack, in-person, and presentations
Ability to challenge people while maintaining trustWe will need to influence our university partners to test new content, creative, and experiments at scale
Relentless in staying ahead of the curve on new strategies, advertising channels, conversion optimization techniques, and experimentation best practices
Strong desire to learn, comfortable in a fast-moving environment
Experience utilizing tableau for building reports and visual analytics
The ability to build strong qa processes before turning the landing page and organic testsDisplaying the correct information to the correct individuals at the right time is an absolute imperative
A keen — unbreakable — attention to detailYou will be overseeing much of the up-funnel marketing campaigns for some of the world’s most recognizable and valuable brandsEnsuring that this trust is unbroken is a critical part of your success in this role
At noodle, we hire people who will help us change the future of online educationEven if you don`t think you check off every bullet point on this list, we still encourage you to apply! we value both current experience and future potential!!
Work from our beautiful new york office! or work from the comfort of your home office!
Great compensation package
401k + match, bonus potential, and equity opportunities
Tools you need on us! mac is our computer of choice
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
12 weeks paid parental leave
Pre-tax commuter benefits
3 weeks paid vacation + paid holidays + paid sick leave + summer fridays
Monthly gym reimbursement and membership to premium medical services like one medical and eden health
Monthly cell phone reimbursement
Annual education stipend for lifelong learning
Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company
Noodle is committed to creating a welcoming and inclusive workplace for everyoneWe value and celebrate our differences because those differences are what make our team shineWe hire great people from different backgrounds, not just because it`s the right thing to do, but because it makes us stronger as a wholeWomen, people of color, lgbtqia2s+ individuals, and members of other underrepresented groups are strongly encouraged to applyNoodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.