Job type full-time
Full job description
Why join nextech?
We are a leader in specialty healthcare technology solutions, headquartered in tampa, fl.
We are an ever-growing team, guided by our icreate values of integrity, collaboration, respect, empowerment, accountability, trust, and excellenceWe hold these values in high regard and are driven to succeed in all we do.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversityAll individuals, regardless of personal characteristics are encouraged to applyIf you are a candidate in need of assistance or an accommodation in the application process, please contact firstname.lastname@example.org.
As the product marketing manager, you will be responsible for coordinating the outbound marketing activities for your products which will include at a minimum our ehr and pmYou will craft the messaging and positioning for products and work with the marketing team to conceive and develop innovative marketing programs that drive demandAttention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucialIn your role as product marketing manager, you will be the expert on prospective and existing client needs and their buying criteria along with working with sales enablement to transfer that knowledge to the sales channel.
Essential functions: in addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:
Be the product expert for each of the products in your segment, including understanding the value and benefits of each individually and when used together
Develop product positioning and messaging that differentiates nextech’s products in the market, including educating both the commercial team and the market on this messaging
Conduct analysis and research on existing and prospective client personas and their buying criteria and process
Develop the strategy and contribute to the marketing programs that drive demand for your products
Owner of competitive intel and market-impacting trends/insights
Develop effective gtm strategies for new product launches and manage the cross-functional implementation of the plan with a focus on driving business impact
Work with the product, sales enablement, sales engineers, sales, and marketing teams to produce marketing collateral, website content, landing pages, campaigns, and more to promote products
Follow and analyze market trends to understand how to best position products
Work with kols for your products to capture testimonials, case studies, webinar guests, and more
At least 5 years of enterprise software product marketing experience
Bachelor’s degree in business or marketing
Strong written communication skills
Strong presentation skills
Excellent people and management skills to interact with colleagues, cross-functional teams, clients, and third parties
Technical background with familiarity in agile and scrum development
Knowledgeable in salesforce.com and hubspot
Nextech is pleased to offer a variety of health, wellness and lifestyle benefit offerings for all fulltime employees:
Generous annual bonus opportunity
Icreate employee recognition program
Insurance : choice of medical, dental, and vision plans
Wellness program including discounts on medical premiums
Health savings account
Flexible spending account
15 days pto at date of hire (increases with years of service) + 10 paid holidays + 1 floating holiday
Volunteer time off
100% company-paid parental leave
401(k) with employer match
100% company-paid life insurance and short/long term disability insurance
Company-sponsored 529 college savings plan
Corporate discounts on retail, travel, and entertainment
Pet insurance options
General office environment: works generally at a desk in a well-lighted, air-conditioned cubicle/office, with moderate noise levels
Periods of stress may occur
Long-distance or air travel as needed – not to exceed 15%
Activities require a significant amount of sitting at office and work desks and in front of a computer monitor
Some walking and standing relative to interaction with other personnel