Job type full-time
Full job description
Position opening: vice president of digital marketing
Location: austin, tx, phoenix, az, or los angeles, ca areaRemote candidates also will be considered.
Website: www.nexa.com & www.alertcommuncations.com
About the organization:
Nexa is a leading provider of 24/7/365 tech-enabled services to over 5,000 companies across the us through its three brands: nexa receptionists, alert communications, and mainline telecommunications (collectively “nexa”)Our solutions include phone answering, live chat, text, message taking, lead generating, lead qualification, web lead response, and email services to clients in legal, healthcare, home & commercial services, real estate, property management, retail as well as other professional industriesWe leverage proprietary technology to integrate into customers’ software applications to help our clients expand marketing reach, increase sales, enhance customer service, and reduce costs.
The vp of digital marketing will optimize and scale growth marketing programs, while consistently generating and testing new strategiesThe vp of digital marketing will develop and execute on strategies that lead to the generation of new leads and consumers through online and offline marketing campaignsThe vp of digital marketing will lead the entire performance marketing function in terms of all acquisition marketing, strategy management, execution, as well as optimization across channelsThis leader will responsible for the business’s day-to-day tactical and strategic operations in all performance and growth marketing channels and reports directly to the chief executive officer.
Develop the vision for all performance marketing at nexa, inclusive of email, ppc, sem, display, social, and other growth campaigns
Establish strategic initiatives to achieve the performance marketing goals
Oversee performance marketing programs with a focus on core metrics, testing & optimization
Communicate & share kpis, trends, insights, and challenges across the organization
Plan, execute, and measure experiments and conversion tests to lower cac and increase conversions across all performance marketing channels
Recommend with business cases, what new value propositions should be built, what new channel or partnership opportunities should be explored
Drive continuous improvement through structured and rigorous optimization of creatives and messaging across all channels.
Thoughtfully lead forecasting of new customers and marketing budgets
Define and drive the roadmap for marketing analytics that supports performance marketing in accomplishing its goals.
Present to board of directors upon direction of the chief executive officer
Assist in due diligence of performance-based marketing programs at prospective acquisition targets
Own the relationship with all performance marketing vendors & agencies
Other projects and responsibilities may be added as needed
10+ years of digital/performance marketing experience
A bachelor’s degree or equivalent in marketing, business or a related field
A passionate leader with a drive to test and win
An effective communicator who knows how to build teams and inspire team members to output their best work and seek collaboration to drive toward common goals
Deep understanding and proven track record of managing acquisition and retention focused campaigns, strategies and benchmarks
Strong analytical skills with ability to analyze complex data to make meaningful and actionable decisions
Experience working in facebook ads, google ads, google analytics, email marketing, building customer lists, and other performance marketing tools
Experience with a/b and multivariate experiments/testing
Advanced excel and financial management skills