Job type full-time
Full job description
About us every small business journey is different, filled with its own twists and turnsMineral is with them every step of the way, taking the guesswork out of hr and compliance so that they’re always ready for whatever lies ahead.
Mineral brings together the best of two hr and compliance powerhouses: thinkhr and mammothBy combining certified hr experts with tech-enabled tools, mineral takes the guesswork out of hrOur innovative platform is a one-stop resource for small businesses, filled with everything they need to tackle even the trickiest workplace issues with confidence.
Humble brag alert: mineral has been consistently recognized for our award-winning culture, and we’re especially proud of our 2020 great places to work certificationSimply put, mineral is a place where people want to be, which could explain why we’ve also been ranked among the nation’s fastest-growing private companies.
As a company, mineral is also made up of incredibly diverse, vibrant individuals, working together for the greater goodWe’re here to help our clients build healthy, thriving organizations, and we’re looking for some like-minded people to help us do it.
The mineral marketing department delivers measurable business results by developing and executing brand, go-to-market and demand generation strategies to achieve the company`s growth and strategic objectivesAt our company, marketing and product are the same department, which means we’re uniquely positioned to ensure the delivery of a consistent brand experience throughout the entire customer journeyAs the manager, content marketing you will be responsible for the creation and execution of the strategy that encompasses content across brand awareness, demand generation, corporate website, and social media channelsYou’ll demonstrate passionate advocacy for the customer and the experiences they have with the content you and your team create—how they find it, how they consume it, and how they use it to make buying decisions and engage with our productsYou know how to leverage data and market insights for decision making including content optimization and new concept developmentYou are both an experienced marketer and versatile writer and editor who understands the critical role content plays in engaging and moving audiences through the buyer’s journey.
Essential functions of the position
Demonstrate an advanced understanding of digital content strategy across channels, how to create content to meet user and business needs, and how to structure the creation and maintenance of content to drive business outcomes.
Operationalize company messaging objectives through development and execution of content strategy in support of company awareness and demand generation initiatives across a broad range of content types (digital, video, podcast, interactive).
Cultivate a results-oriented, innovative, and data-driven content practice that’s both resourceful and effective.
Establish content development processes and workflows to support multiple initiatives.
Champion the mineral brand voice, working cross-functionally to drive consistency of its use across all written company touchpoints, from marketing to product to support to recruitment.
Perform other duties as assigned.
Processes that enable us to scale content across channels in a repeatable fashion.
Guide content strategy for campaigns, experiments, product enhancements, and programs to ensure brand and messaging consistency at every touch point and optimize conversion of leads and ensure expediency of the buyer’s journey.
Collaborate and build partnerships across teams, including growth marketing, product marketing, product, services, and others.
Utilize marketing analytics to measure, track and reassess content strategy based on performance of assets and messaging.
Work strategically with team members to concept big ideas and campaigns.
Determine writing and editing resourcing across multiple teams and stakeholdersCultivate a team of talented freelance writers to help scale content production as needed.
Own a cross-channel editorial calendar that drives awareness, engagement and demand.
Ensure the corporate website blog and content supports our corporate messaging, buyer’s journeys, and our seo strategy
Collaborate with marketing design team to produce content that’s engaging and on brand.
Direct and guide employee development through performance reviews, 1:1s.
Experience, skills, abilities, education, and certifications
Bachelor’s degree in journalism, professional writing, english, technical writing, communications, or similar field.
7-10 years of b2b content marketing experience with 3-4 years of supervisory or managerial experience.
Track record of creating content strategy for various business audiences and product categories, managing multiple deliverables, and meeting deadlines.
Passion for storytelling and creating compelling content.
Strong editorial background and exceptional skill in writing for a broad range of audiences and content types.
In-depth understanding of digital audience engagement and how to take advantage of new technologies.
Excellent written and verbal communication skills.
Demonstrated success coaching, developing, and managing people, including leading teams through change.
Deep understanding of the creative process; experience all roles and aspects of content production including print, digital, and broadcast.
Demonstrated ability to work cross functionally, improving the overall quality and throughput of extended team.
Proven experience producing content with freelancers or agencies.
Self-motivated individual who thrives in a fast-paced, deadline-driven environment.
Manage budget to annual plan and be judicious with company resources and assets.
Benefits and perks generous medical, dental, and vision insurance coverage 401k + company match flexible pto + company holidays corporate bonus program paid family leave other market competitive perks and benefits equal opportunities, accessibility for all mineral values diversity and is proud to be an equal employment opportunity employerAll individuals seeking employment at mineral are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.
We’re also committed to providing reasonable accommodations for qualified applicants with disabilities in our job application and recruitment processIf you need assistance or an accommodation, don’t hesitate to reach out to us at email@example.com