The small business group contributes directly to this mission by connecting every small business in the world with their customers on facebook, instagram, and messenger, and then helping them grow through solutions like pages, advertising, messaging, commerce and moreWe succeed when we help our customers grow their businessWe’re in the business of helping small businessesThe small business group at meta is one of two sales channels responsible for meta’s multi-billion dollar advertising businessOur small business team helps more than 99% of meta’s 10 million plus advertisers and 200 million businesses on our platform find successWe are searching for a marketing analyst who will enable the execution of marketing campaigns to deliver lead generation, and self-service recommendations to advertisersThis includes responsibility for marketing campaign analytics execution (from audience identification, opportunity sizing, campaign execution, performance readouts and debugging), running experiments, and delivering actionable campaign insights.to accomplish a successful execution of marketing campaigns, this analyst will need a data driven mind-set with strong communication skills to work across technical and non-technical audiences and prior experience in marketing analytics.
Marketing analyst responsibilities:
Design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations
Audience identification, and opportunity sizing for all channel marketing campaigns
Build and maintain data pipelines and channel marketing triggers (logic which identifies when we send a particular email to a particular customer)
Debug, triage, and identify the right team to resolve the issues
Campaign performance readouts (such as marketing metric performance, and success of the campaign)
Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues leveraging technology
Minimum qualifications:
Experience building cross functional relationships across a variety of functions to launch projects that drive business value
Highly motivated, result-oriented self-starter with ambiguity, experience initiating and driving projects
Data driven with degree in quantitative discipline like math, statistics, economics, computer science, physics, engineering, operations research or equivalent
Communication and collaboration skills to engage with multiple technical and non-technical stakeholders and different teams to deliver solutions efficiently
Experience leveraging data to deliver business value and present data-driven insights to business audiences
3+ years of experience in an analytics role, business strategy, marketing, finance, engineering, or equivalent
Experience developing data pipelines and analyzing large, multi-dimensional data sets and synthesizing insights into actionable solutions using advanced sql skills
Preferred qualifications:
Experience with small business landscape and/or online marketing and advertising
Experience working with or in support of diverse communities
Experience with data analysis and statistical modeling using the r or python ecosystems, with packages such as pandas, statsmodels, scikit-learn, tidyverse (dplyr, ggplot2, etc.)
Experience shipping code into production and writing testable code
Facebook is proud to be an equal opportunity and affirmative action employerWe do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristicsWe also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting processIf you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Hiring insights
Job activity
Posted 30+ days ago
