Job details
Job type full-time
Full job description
St paul pioneer press, a subsidiary of medianews group, is seeking an account executive to join the team! medianews group offers news reporting and third party advertising and marketing opportunities through its multi-platform products which include: web, mobile, tablet, and printWe are one of the largest media groups in the u.s., serving high-value audiences and connecting advertisers to themMng publishes award-winning content (49 pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms including web, mobile, social, and printWe are transforming the news industryThe account executive focuses on selling and growing our digital and print advertising solutionsCandidates in this position will be responsible for maintaining and growing existing revenue as well as targeting new business on a monthly basisThis role handles a high percentage of transactional selling with a large number of accountsA successful candidate will establish and maintain long-term relationships with key decision-makers, followed by a proactive approach in anticipating client needsAccount executives are able to communicate our value proposition to clients and prospects and are comfortable communicating in a presentation settingEssential functions
Proactively prospect, qualify, grow and maintain all sales activities, from lead generation through close in an assigned territory or category
Possess a thorough knowledge of print and digital product portfolio (features, benefits, rates, etc.); use knowledge to overcome customer objectives
Develop prospecting leads using a variety of sources, including digital, radio, tv and direct mail
Understand, demonstrate and explain to new and current advertisers the value that our print and digital products and services have over the competition
Understand how the competition sells their products and services, including rates and specials
Keep records of products sold to customers and look for ways to increase advertiser spend
Create marketing presentations and solution-based needs proposals based on information provided by the customer
Actively pursue and maintain an understanding of current trends in the newspaper industry (including print, digital and other platforms)
Analyze and interpret key sales metrics and develop strategies to reach sales success
Work with appropriate departments to create compelling media solutions for advertisers
Consistently develop and manage a sales pipeline through crm
Provide reliable forecasts and revenue projectionsMeet all required performance metrics detailed by management and perform at or above the assigned sales quota
Own the entire sales and retention cycle for each campaign working in conjunction with the assigned account analyst, client services, and the ad operations team
Complete post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques.
Competencies & skills
Proven track record of success driving revenue (e.g., ability to capture and close the deal)
Excellent presentation, negotiation and customer relationship skills
Strong organizational skills and ability to handle multiple tasks and priorities; demonstrated time management skills.
Ability to work in a fast-paced, deadline-oriented, dynamic environment
Professional, outgoing and friendly and able to adapt sales techniques and presentations
Proficient at personal goal setting and demonstrates a drive to succeed goals required
Analytical skills required for work on data-driven summary reports on campaign performance
Proficiency in excel, word, and powerpoint required
Google adwords and analytics certification- a bonus but not required
Travel
0-25% amount of time varies by role, book of business and market.
Required education
High school diploma or equivalent
Preferred education
Bachelor`s degree
Required experience
2-4 years outside sales experienceMedia and online sales a plus.
Preferred experience
Existing book of business and contacts/relationships within a defined territory or category.
Previous media experience with digital background not required but helpful.
Experience in travel, golf or service industry (bar/restaurant) a plus.
This position may be permanent remoteThis job operates in a professional office environment and at the company and client sites for business meetings and presentationsThis role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machinesPhysical demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this jobWhile performing the duties of this job, the employee is regularly required to talk and hearThe employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds.
Other duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this jobDuties, responsibilities and activities may change at any time with or without notice.
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Job activity
Posted 23 days ago
