With over 80 years as an industrial technology leader, kennametal incDelivers productivity to customers through materials science, tooling and wear-resistant solutionsCustomers across aerospace, earthworks, energy, general engineering and transportation turn to kennametal to help them manufacture with precision and efficiencyEvery day approximately 9,000 employees are helping customers in more than 60 countries stay competitiveKennametal generated nearly $1.9 billion in revenues in fiscal 2020Learn more at www.kennametal.comFollow @kennametal: twitter, instagram, facebook, linkedin and youtube.
The sr end market strategy manager will identify, develop and lead the global strategic marketing initiatives for metal cutting in the end market of his responsibility to drive short- and long-term revenue growth and profitabilityThis role will develop and execute all marketing and commercialization strategies and guide execution through collaboration with the regionsThe sr end market strategy manager will initiate and cultivate business development partnerships to establish long-term growth opportunities as well as develop and maintain relationships with key opinion leaders in end markets as a resource for input on product development and market trends.
Elaborate strategy by the end-market and subsegment (short, mid and long term) of his responsibility and agree with the strategic marketing leader and the kmt executive leadership on the overall metalcutting strategy plan.
Initiate and operationalize a process to collect competitive intelligenceAnalise megatrends which could influence strategy.
Develop, plan, communicate and monitor strategic initiatives as per the agreed end market strategy, with clearly defined goals, objectives, and commercialization tactics to drive revenue growth in the target market segments.
Identify end-market opportunities through developing and understanding market and competitor trends, customer needs and wants and technology trendsDirect and manage inputs into the strategic roadmap including situation analysis, swot, product/technology positioning, market size, customer segmentation, and pricing as appropriate.
Drive execution of strategy with support from global product management, commercial sales/operations, marketing communications and regions/sub-segmentsDefine commercial marketing plans including: website refinement, e-marketing campaigns, printed brochures, sales tools, press releases, customer appreciation programs and public relations to meet business objectives, deadlines and budget.
Ensure alignment with product marketing, engineering and rest of commercial excellence team on:
AProduct development/technology value proposition.
DCampaigns / themes and support tools for trade shows and conferences.
ECompetitor analysis and recommendations for strategic counter tactics.
Network with commercial operations/partners and customers to understand needs/motivators to use for developing the most effective strategiesCollaborate with sales management to plan and coordinate product/technology commercialization efforts aligned with end-market marketing strategies.
10+ years of relevant experience with demonstrated success in sales and marketing programs in one or multiple end markets/channels
Strategic thinking combined with sales and negotiation skills
Successful track record of negotiating and managing strategic partnerships
Deep understanding of cultural landscape and highly in tune with current events and trends
Experience presenting to senior leaders.
Proven ability to manage and lead teams toward common goals
Global mindset; experience working across multiple geographies a plus
“as part of our core values, kennametal is committed to providing an inclusive and welcoming environment for all peopleWe are an equal opportunity employer.”