Country united states of america state/province new york city new york about us
Korn ferry is a global organizational consulting firmWe help clients synchronize strategy and talent to drive superior performanceWe work with organizations to design their structures, roles, and responsibilitiesWe help them hire the right people to bring their strategy to lifeAnd we advise them on how to reward, develop, and motivate their people.
Our 8,600 colleagues serve clients in more than 50 countriesWe offer five core solutions:
Assessment and succession
Rewards and benefits
As a product marketing specialist, you are responsible for helping ensure that your products fly-off the shelfYou will have a solid understanding of product strategy, growth marketing, positioning, and messaging, and have a track record of strong cross-functional collaboration.
You know our competitors like the back of your hand: what they do today and what they plan to do in the futureYou also know our buyers better than they know themselves, including how they make their buying decisionsThis isn’t guessworkYou back up strategic insights with market evidence and then use that knowledge to help with the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our marketing team to develop innovative programs that drive demandIn addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Identifying target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage
Partnering and collaborating with product management and r&d to define the product strategy and feature roadmap
Developing a marketing plan for the products in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
Developing product positioning, value propositions, and key messaging to be used in product development and marketing campaigns
Leading the go-to-market plan for new product releases, ensuring that all customer-facing teams are on-message and maximizing each channel
Developing and implementing data-driven life cycle marketing strategies to drive product growth and retention
Tracking marketing program performance and optimizing through continuous testing
Reviewing competitive offering and driving ongoing differentiation
Working closely with product marketing leadership to lead cross-functional initiatives
Applying creative skills and marketing capabilities to assist in the deployment of campaigns
3-5 years of experience in product development and/or marketing preferred
Strong computer skills; knowledge of microsoft office suite of products
Self-directed with ability to plan and evaluate projects, maintain a project schedule, and complete work with minimal supervision
Conscientious, detail-oriented worker with strong work ethic
Good organizational skills and ability to work under pressure and manage multiple tasks
Exceptional roi-tracking skills, able to prove what is – or isn’t – working
Strong communication and writing skills
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third partiesTeam player!
Korn ferry is an equal employment opportunity/affirmative action employer - minority/female/disability/ veteranAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or veteran status or any other characteristic protected by federal, state, or local law.
If you currently work for korn ferry or one of our affiliates, you must be eligible to apply for a different position within korn ferry to use the careers siteIf you accept such a position, your benefits programs and human resources policies may changePlease consult with your hr contact for the new position concerning application eligibility, including any immigration/visa needs, benefit programs, and hr policies applicable to that position.