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Experience, highly motivated marketing analyst, who can provide rigorous, data driven insights to support day-to-day bau and strategic decision-making for the centre for executive education (cee).
1Use strong business acumen to collate and analyze vast amounts of data for actionable insights, as well as an ability to communicate these findings through meaningful data visualizations and presentable reports.
2Generate daily, weekly and monthly analytics reports for all major metrics, goals tracking, revenue tracking and paid search initiatives; recommend interventions to improve performance.
3Generate market intelligence for program launches and to improve advertising effectiveness – this includes scraping web data; analyzing diverse data types, including big data, noisy and/ or unstructured textual data, including text pre-processing and normalization techniques; running a/b tests across search campaigns and landing pages
4Prepare diverse reports and/ or dashboards for output analytics for presentation to management.
5Sift and analyze data from multiple angles, looking for trends and outliers that highlight problems or opportunities.
6Communicate important information and insights to business leaders.
7Make recommendations that are aligned with existing business priorities.
Key skills for a data analyst
1At least 2 years’ experience with data-driven market research, statistical and econometric analyses, or big data analytics with a proven track record of applying the results to real problems and real data
2Knowledge of statistical models and econometric techniques to solve problems.
3Proficiency with the statistical tools such as stata or spss and coding proficiency in programming languages such as r, sql and python, would tilt the scale significantly in favor of the candidate.
4Ability to analyze, interpret and present data.
5Eye for detail that helps identify erroneous data and empirical outliers
6High level of proficiency with excel, macros, sql.
1Motivation to learn and strong work ethic
2Analytical problem-solving skills
5Methodical and logical approach
6Accuracy and attention to detail
9Ability to plan work and meet deadlines
10Written and verbal communication skills
11Interest in predicting trends and identifying patterns
Knowledge / education
Certification in business analytics
Bachelor’s degree in computer science/ computer applications/ statistics/ mathematics
Knack for outlier and error detection
Statistical modelling using regressions, r, spss, python
Comfortable using macros and working knowledge of sql would be an advantage
Experience with bi tools such as powerbi, and google analytics, adobe analytics, social media analytics
5+ years of experience as a marketing or business analyst in a technology driven organization
§ back-end data processing
§ cee – ad, sr director, deputy dean
§ technology teams
% time spent
Carry out analysis on data related to past and current registrations to enrollments, across programmes.
Draw comparisons against past years’ trends for meaningful insights.
Prepare impactful reports with clear observations & insights to enable decision-making.
Study trends from various internal and external data sources, benchmark using internal and external sources, study competition to create best practices that dovetail into the larger goal of creating a best-in-class impeccable process to drive enrollments.
Total time spent on all responsibilities
Key result area
Key performance indicator
To have a best-in-class impeccable process to drive enrollments
§ data collation & analysis of admission cycles, with adequate checks and balances
§ regular frequency of error-free reports for making decisions.
§ study competition – admission process of global top 5 b-schools in the executive education space
§ changes incorporated in the current application and admission process
§ uat testing of new cee portal, campaign landing pages
§ control measure –bsugs detected vs missed
Any other significant input
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Posted 30+ days ago