Job type full-time
Full job description
Hendrick manufacturing is actively recruiting for a marketing manager for it`s pennsylvania and kentucky locationsThis is a remote position.
The individual who functions in this position must carry out all of the functions associated with being a marketing manager to support the company`s strategic marketing and sales planThis corporate position will support the manufacturing locations in carbondale pa and owensboro, kyThe primary responsibility of this position includes the flexibility and creativity to assist the organization in identifying existing and complementary markets and industries, and formulating strategy to capture additional market shareTo qualify as a marketing manager an individual must be able to perform all of the following:
Gather data using conventional and unconventional methods and presenting clear, concise, and fact-based marketing plans for effective implementation.
Continuously monitor and report on competitor market activities.
Conduct market surveys, analyze results and make appropriate recommendations for marketing strategy based on findings.
Assist the sales force in developing new business opportunities based on knowledge of industrial customers` requirements and the competitive landscape.
Conduct field research and intelligence gathering.
Work with outside resources to develop an industry-leading internet presencePerform data collection and analysis of website activities to determine and improve effectiveness.
Participate in formulating short- and long-term marketing goals.
Assist in development of marketing budget.
Manage and supervise marketing associates
Work with different levels throughout an organization to develop and implement marketing strategies
General understanding of the different product lines to assist with developing marketing strategies
Assist in developing marketing literature, utilize social media, work with third parties in maximizing website performance
Develop strategies and action plans to brand hendrick as a manufacturer and employer
Perform all other duties and assignments as required including those required upon reassignment or transfer and regardless of whether the duties assigned are included within or related to his/her normal duties.
A bachelor`s degree in marketing, business, or similar discipline.
Strong analytical ability.
Requires a good command of the english language and proper grammar.
Strong interpersonal skills.
Good communication skills both written and verbal.
Strong internet/website design skills.
Social media skills
Extensive knowledge in market research, business development and lead generation.
Experience with both oem and architectural metal markets.
Experience with lead generation software such as dodge and reed.
Ability to present a professional image.