If you feel you have got what it takes to excel with us please send cover letter and resume to firstname.lastname@example.org.
Opportunity: gpms is looking for a dynamic b2b marketing leader to help build awareness for its revolutionary technology and deliver on its growth opportunityThis role will require you to develop our brand, positioning and go-to-market strategy with others and then own the day-to-day marketing functions of the companyLeading a small team of thinker/doers, you will plan activities and deploy budget to achieve the goals you help defineExperience with b2b organizations (sales teams) and technical products is key; familiarity with aviation or iot products very helpfulMost importantly, we want someone passionate about their craft looking to build a track record of success and contribute to our mission.
Company: gpms (www.gpms-vt.com) is an exciting, venture-backed growth company with groundbreaking remote monitoring technology used to assess the health and status of complex equipment, especially rotorcraftOur foresight mx product combines fleet and machine condition monitoring to allow operators to optimize the performance of their assets, improving availability, lowering maintenance cost, and enhancing safetyWe’re working on a range of helicopter platforms including traditional aircraft (bell, airbus) and the emerging evtol sector and have just closed a round of equity financingTo learn more about how we’re using data and connectivity to change the industry, check out www.gpms-vt.com.
Location: greater burlington vermont or willing to relocate is preferredRemote location with regular travel also possible.
Compensation: compensation package will include salary, benefits and equity will be based on experienceWe will build the right compensation package for the right candidate.
Management: position reports to the president.
Learn and develop the brand positioning, product value proposition, competitive differentiators, target market segments and core personas in our market.
Review marketing messages for consistency with the above and ensure the flow across core collateralBuild out stories that communicate what we do, why we do it, how we do it, and why it matters.
With other team members, develop a marketing plan that covers all layers of the marketing funnel, from awareness through consideration and purchase, and utilizes appropriate marketing tools at each layer.
Execute the marketing plan and manage the day-to-day marketing responsibilities of the company including (but not limited to!):
Website architecture, content and design (wordpress)
Sales collateral, including pdfs, presentation decks, sell sheets, brochures, etc.
Database development and email marketing (hubspot)
Seo and digital advertising
Social media engagement
Event marketing (tradeshows)
Content development and pr
Gear the marketing activities above to build awareness and generate demand resulting in inbound leadsDevelop and track key metrics for the funnel.
Build a predictable funnel for revenue and propel the company to be in the leadership position for owning the category that we are defining.
Develop a consistent voice for the company.
Manage external design resources, pr agency and industry analyst relationships.
Understand what our customers’ want, why they buy from us or a competitor.
Recent experience in a marketing leadership role with responsibility for creating and executing a successful strategy focused on brand building and new customer acquisition.
B2b marketing experience (sales team coordination) with technical products or softwareA background in aviation or network connected products is a plus.
Experience working in mid-sized entrepreneurial growth companiesDemonstrated ability to generate a big impact without a big budgetIdeal candidates will have gone through the high growth and scalability issues of a startup or high growth stage company.
Track record of implementing a digital lead gen program that resulted in significant customer acquisition.
Demonstrated success with messaging, branding, content marketing, and public relations.
Experience with international markets and customers is a plus.
Must be strategic, analytical, collaborative, focused, creative and results oriented.