Job type full-time
Full job description
In this time of national reckoning, we at food52 are having hard conversations about our role in a food media landscape that overlooks marginalized voicesWe`re committed to building a community that values and honors the contributions of the black, indigenous, and poc communities to our shared culinary experience—starting with the food52 familyYou can read about our support of the black lives matter movement here.
As part of an ongoing initiative, we are focusing our efforts to put diversity, equity, and inclusion at the center of our hiring process and our company culture—and build a team that better reflects our desire for equal representation in everything we doOur goal is systemic change at food52.
Food52 is an award-winning innovator in the kitchen and home space, using a unique commerce, content and community business model to reach a community of over 25 million cooks and home enthusiastsWe’re passionate about giving our deeply-engaged audience everything they need to eat thoughtfully and live joyfully.
We’re looking for a marketing manager, direct mail and media partnerships, to manage our rapidly-growing direct mail, catalog, and media partnership marketing effortsReporting to our director of growth, the ideal candidate is highly-organized, detail-oriented, analytical and a results-driven marketerGreat candidates must also love snacks.
Please note that while we are open to a remote candidate, this role will be required to be based out of our new york office by summer 2022.
Entrepreneurial: you’re a self-starter who takes the lead in getting things done
Detail-oriented: you bring order to everything you touch and are relentless and thorough with your work and communication.
Collaborative: you’re a master at getting things done cross-functionally and believe it’s about the team, not the individual.
Highly organized: simultaneously manage overlapping campaigns throughout the calendar year with many moving parts aligned to tight deadlines while continuously developing new media recommendations and povs.
Polished professional: comfortable with high level of visibility & partnership with team members across departments & external partners on high priority projects.
High-energy: you’re infectiously optimistic and resilient, and bring positivity and forward momentum to any team you join.
Understand & own direct-mail and catalog strategy and production from a to z.
Working hand in hand with project managers, orchestrate the production of differentiated mail pieces that push boundaries in the marketplace
Negotiate with print agencies and vendors, uncovering cost-savings & economies of scale as we grow productionExisting knowledge of vendors is highly preferred.
Develop a/b testing scenarios to continuously learn and build a best-in-class mail program among d2c and household goods’ brands.
Support the director of growth and vp, audience growth in the exploration and strategic planning of media partnerships across multiple channels including, but not limited to: digital, linear tv, ooh, and audio, to expand our reach and drive accelerated growth
Own the execution and analysis of these media partnerships and campaigns
Independently develop innovative media recommendations and povs.
Pull and interpret campaign trends and metricsTransform data into actionable insights and next steps.
Deliver against key engagement and revenue goals tied to audience growth (site traffic, lead generation, sales and revenue) for your channels.
Continually analyze performance of all campaigns, dig into offline attribution, ensure hold-out tests inform future strategy, and report up to senior management.
Keen creative eye, partnering with designers, photographers, video producers, and copywriters in collaboration with the director of growth, manage multi-million dollar budgets and forecast strong roi positive outcomes, linking high impact results to the business’ bottom line.
Liaise with growth & lifecycle teams to build prospecting and reactivation campaigns.
Stay abreast of changing trends in the direct mail and media landscape.
Cross-team collaboration, partnering closely with the merchandising/buying, data, content and creative teams.
4+ years of hands-on direct mail experience, ideally in e-commerce or direct-to-consumer retailPreferably within the kitchen & household space.
3+ years of hands-on media experienceExperience planning, negotiating and executing media partnerships strongly preferred.
Comfortable working in a fast-paced environment, getting input from cross-functional partners and putting plans into action.
You thrive in an environment that requires giving, receiving, and managing clear and direct feedback on a daily basis.
Strong organizational and project management skills with strong attention to detail.
Demonstrated ability to apply critical thinking and analysis to reporting and recommendations.
Strong analytical skills, ability to relate results to client business objectives.
Effective time management skills with an ability to multitask and prioritize.
Comprehensive health, dental, and vision benefit options (including some that are free for you!), flexible spending account, and any-time access to professional mental health advice
Annual bonus plan401(k) retirement savings plan
Free life and ad&d insurance
Unlimited vacation days (including two company-wide weeks off for summer week & winter week!)
Pre-tax commuter benefit plan
Flexible hours and working arrangements
Employee discount and exclusive access to food52 shop products
Food52 is an equal opportunity employer and does not discriminate on the basis of one`s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by lawAll applications will receive consideration for employment without regard to legally protected characteristicsFood52 will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local `fair chance` laws.