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Adobe analytics consultant role is to help deliver analytics for multiple web properties and support strategic initiatives to a large technology client.
You will work with client’s marketing and business partners to define key performance indicators, (kpis), for new projects/enhancementsYou will define the best analytics approach using adobe analytics product suite.
Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
Full responsibility for analytics needs across customer analytics platforms
Ensure data integrity & documentation of tracking standards
Troubleshoot and debug analytics implementation
Work across both marketing and development to support both teams with analytics tracking
Engage with projects to ensure the analytics solutions meets business requirements
Deliver clear and actionable recommendations to improve and optimize the customer experience
Generate reports and providing insights and recommendations based on data
Provide guidance to develop tagging framework and provide qa support
Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
Manage the implementation and tracking of digital marketing initiatives both current and future.
Subject matter expert with total experience between 8-10 years with minimum 4-6 years using adobe analytics suite
Experience working with tagging technologies (like gtm, adobe dtm, tealium, or enlighten) is required
Experience on technical architecture/framework of analytical eco-system(s)
Experience in designing solutions and writing technical documentation for a medium/large scale commercial website
Experience in interfacing between business and implementation units
Stakeholder management skills, including strong communication and presentation experience
Quick learner who can solve problems and is self-motivated
Platform: adobe analytics, google analytics
Tagging tools: adobe launch, tealium iq, google tag manager
Experience in setting up datalayer format and working with front end development teams
Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance
Executive and time management skills to prioritize work in a demanding environment
Intermediate/advanced experience with adobe analytics
Basic power bi and sql
Prior experience with data collection tools (i.eJsll)
Ey | building a better working world
Ey exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse ey teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, ey teams ask better questions to find new answers for the complex issues facing our world today.
Posted 30+ days ago
See job description.