Job details
Job type full-time
Full job description
Job description :
Purpose of the role: the purpose of the role is to partner with the marketing team in identifying the right growth segments (market & trade insights), making usl brands & innovations more appealing to consumers (consumer insights) and thereby enabling brand planning & decision making.
Typical role requirements
Qualification: • mba with a specialization in marketing
Experience: • 5-8 years of experience with at least 5 years of solid primary marketing research experience (client or agency) in consumer research
Knowledge & skills:
Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches
Extensive experience across product categories, specifically cpg (consumer packaged goods)
Ability to apply statistical and other multivariate analyses
Proficient with ms office and statistical packages such as spss
Strong communication skills in writing, speaking and presenting
Best suited for someone who
Can synthesize and see patterns in the data, and has proven ability to influence business decisions and outcomes
Very curious in nature, wanting to understand the ‘whys’ and arrive at the `so what`Proven track record of proactively informing the business
Balances precision with creativity
Is well versed with statistical tools and techniques, and comfortable working with qualitative research, and abstract data.
Areas of responsibility
1Planning & insights generation
Responsible for jointly developing the strategy for new and existing businesses and
Innovations along with the brand teams
Deliver true consumer insight by using both primary and secondary research
Define problems, collect information, establish facts and draw valid conclusions to
Drive insights
Contribute to ongoing thought leadership initiatives based on consumer insights skills - insights generation, rigour in diagnostics and fore sighting
Act as a bridge between smart strategic thinking and great creative solutions
Keep abreast of developments within the client’s industry and pass on this knowledge
To the rest of the team
2Market research & marketing business planning
Develop a deep understanding of consumers, trade and markets in india across
Categories, and be the consumer insights and knowledge champion
Define the data needs with input from stakeholders and then work closely with the
Brand teams as well as with the suppliers on ensuring high quality deliverables, reporting
And analysis
Display strong focus and involvement in understanding business and brand objectives
And working with brand teams to develop and manage learning plans to best meet them.
Provide data to prepare and support brand plans made annually, and to evaluate the
Effectiveness of the market intervention strategies
Identify areas for research and manage all market research initiatives, both qualitative
And quantitative keeping in mind time and budget
Identify suitable research agencies, oversee the research activities, collate field data,
Define logical cuts and check the sanity of the information provided
Responsible for planning different aspects of research function such as consulting with
Marketing teams to understand research issues, solicit bids from research agencies,
Select and manage research agencies
Develop questionnaires, analyse and interpret data collected, develop presentations
And make recommendations based on findings of the research
Contribute to the development and application of best practices for consumer and
Market insights within usl
3Execution of research projects
Develop strong relationships with global and regional external research suppliers to
Ensure superior service and quality
Conduct regular market research activities to gauge the pulse of the industry and be up
To date with latest trends in consumer preferences and competitor strategy
Conduct regular market assessment exercises to represent market data/activities (own
Product v/s the competitor)
Undertake strategic research activities for spotting global and macro-economic trends in spirits industryProvide strategic feedback like competitor movement, emerging trends, changing consumer preferences to the respective brand head based on market analysis.
Maintain ongoing relationships with external research agencies and consultants to ensure the organization receives excellent standards of service.
Provide deep dive assessments of market focused topics as needed to support internal brands
Provide high priority industry impact assessments in collaboration with key business unit leaders
Develop ‘knowledge’ modules on a regular basis based upon research done on a brand/ segment/ category
Weekly report to head of marketing and category head on the research assignments handled and status
Diversity statement
Celebrating our inclusive and diverse culture is core to diageo’s purpose of “celebrating life every day everywhere”This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer baseWe view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker type :
Regular
Primary location:
Bangalore ho
Additional locations :
Job posting start date :
+91-xxxxxxxxxx:00
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Posted 2 days ago
