Salary $47,200 - $90,000 a year job type full-time
Full job description
This role can be located remotely in the united states.
Responsible for the coordination of rockwell automation’s global outbound programs, this role is critical for generating demand from our target marketsOur global team is on a mission to find a results driven marketing professional that can develop our webinar and nurturing strategy delivering impact to our customers and channel.
The key outputs of this role include:
Work with global marketing team to develop our global outbound channel strategy
Produce and coordinate our global webinar strategy
Develop email campaigns and always-on nurture programs
Support our abm and channel promotion strategy
The global demand operations team at rockwell automation is looking for an outbound marketing expert who specializes in contact generation and lead nurturingIn this role, you will be responsible for supporting and expanding the implementation of our global campaigns and programs including impactful webinar co-ordination, e-mail nurturing and production of regular results reportingThe ideal candidate will have experience abm and industry knowledge in smart manufacturing.
Develop and deploy our global webinar strategy to ensure maximum impact and customer engagement
Utilizing eloqua and our cdp develop our targeting criteria for our programs
Develop email marketing programs that generate demand for our products and services
Support the creation of our always-on email nurturing programs
Work with 3rd parties and/or agencies to co-create demand-based promotion
Drive our channel marketing strategy and performance
Supporting our abm strategy develop programs to support our cross-sell/upsell initiatives
Utilize digital platforms such as linkedin, to generate targeted engagement
Regularly work with our regional marketing teams to support regional marketing promotion activity, share content strategies, tactics.
Support content and communication strategies, review content success from our global and regional campaigns.
Ensure layout, imagery, copy is unified, represents rockwell’s brand.
Working with our lead management team constantly evaluate our targeting to ensure optimum lead quality
Working with our analytics team produce timely program reporting
Provide training and onboarding to global and regional team members where appropriate
Generate documentation and best practices
Legal authorization to work in the us is requiredWe will not sponsor individuals for employment visas, now or in the future, for this job opening.
5+ years of experience working on cross functional business system transformation or implementation projects
Experience with business system implementation and integrations
Strong analytical skills with a track record of leveraging data to make business decisions
Excellent communication skills
Self-motivated with a genuine desire to learn
Strong time-management and multitasking skills
Ability to collaborate with internal business stakeholders and technology teams to ensure appropriate adherence to guidelines
Excellent communication, documentation, efficient in microsoft office products
Experience meeting demanding deadlines and changing priorities
Self-motivated and a genuine desire to learn new data and system models
This role is a part of a job family and the base salary compensation range for this role in colorado is $47,200.00 - 90,000.00 usd annual with an annual target bonus of 5% of base salary.
We are an equal opportunity employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.