The seo specialist is responsible for partnering with internal teams and external vendors to implement seo strategies to drive natural search traffic to dick’s sporting goods web propertiesHe/she will work alongside the seo senior analyst to implement organic marketing techniques & analyze the website for improvementsIn addition to on-page optimizations, she/he will manage seo projects during the year ranging from social media, local search, mobile, uat project management, or vendor managementHe/she is expected to stay up-to-date on the digital landscape & use industry knowledge to create a fluid & dynamic optimization strategy across dsg, golf galaxy & field & stream.
Analyze web and business metrics from multiple sources, using data to develop customer-facing strategies and ensure performance is on trackCreate & analyze reporting to strategize next-steps based on results of dataResponsible for identifying traffic-driving keywords, tracking keyword rankings across multiple divisions & will work in multiple seo tools to monitor search engine fluctuations.
Manage seo optimizations and execute strategy for multiple divisions between internal (site merchandising, analytics, sem, marketing) and external (searchdex, brandify, branding brand) partners, providing priorities, direction to external parterns and performance reports and subject matter expertise to internal partnersHelp to develop and execute channel roadmapMake customer-facing decisions unassisted.
Serve as subject matter expert for the natural search channel across assigned divisionsWork with cross-functional teams including site merchandising, buying, content, social, local, product finding methods, tools team, it & front end developmentCommunicate seo best-practices and strategies to business partners and upper management.
Manage the lifecycle of and own multiple seo projects throughout the year, ensuring tasks are on track, and driving from start to finish.
Lead meetings with cross-functional business teams to present data and seo dashboards*opportunities to present data and strategies to senior leadership.
Prioritize work for the seo content specialist to support optimization strategies based on data analysis, business trends, and seasonality.
Bachelor`s degree in marketing or communications preferred, other degrees considered
1 - 3 years required experience with search engine optimization (seo)
Google analytics, adobe analytics, coremetrics, or similar experience
Searchdex verdandi or similar experience
Websphere commerce or other content management systems
Experience working with web retailer on search engine optimization and other digital marketing campaigns (e.gSem, cse)
Knowledge of website optimization best practices
Strong familiarity with search engine algorithms, keyword searched, and seo software tools
Knowledge of internet-related technologies, new media, and current web trends including analytics and social media