Join the most colorful company in the world!
At crayola, we are for kids! we believe unleashing the wonder, adventure and daydreams of every child begins with creative play and colorOur products and experiences give colorful wings to the invisible things in the hearts and minds of childrenCome help us create innovative, fun products that make kids smile by joining us as a...
Search marketing specialist
Easton, pa (will consider remote applicants)
The search marketing specialist will be responsible for supporting organic and paid search marketing efforts at crayolaReporting into the digital marketing team, the role will write high-quality content and implement seo best practices for crayola owned properties and omni-channel retailersThis will include keyword research, optimizing existing copy, writing new copy, and helping to improve search rankings across platformsThe role will also support crayola.com sem efforts by activating campaigns and writing ad copy.
The search marketing specialist will work to achieve seo kpis and will be responsible for reporting on these metrics using an array of analytics and seo toolsThis role will require working collaboratively with cross-functional partners including sales, ecommerce, and agenciesThe ideal candidate will have the ability to write compelling copy that is not only keyword-rich, but also consumer friendly and drives the crayola business forward in the digital space.
Principal duties & responsibilities:
Execute product content strategy
Develop, test, and drive seo strategy across crayola.com and omni-channel retailers with support of the search marketing strategist.
O crayola.com support includes landing page content development, email communications, and keyword research.
O omni-channel support includes retailer specific copy, digital ad copy, and long form / expanded a+ copy.
Execute on-going product copy optimizations, including updates to implement best practices, seasonal copy changes, and test & learn plans.
Support product detail copy development for newly launched crayola productsIncludes working with product marketing to develop sell sheets as well as consumer facing product detail pages.
Collaborate cross-functionally with partners in product, sales, and marketing / agencies to implement consistent keyword strategies and optimizations across the full product life cycle.
Conduct keyword research, identify keyword opportunities, monitor trends, and follow competitors to shape keyword strategy for priority retailers and improve ranking for target keywords.
Monitor organic channel kpis and apply data-driven insight to optimize each retailer strategy accordingly.
Enable omni-channel product content syndication
Facilitate pdp content publishing process, inclusive of new product uploads to pim and retailer accounts, tracking/auditing on-time publishing and uploads, and on-going copy maintenanceManage error submission process across accounts.
Coordinate with key content partners and product information management (pim) platform to facilitate the development and publishing of effective seo and keyword optimized copy to yield desired search results.
Report on search trends across platforms (e.gGoogle, amazon, walmart), including seasonal trends, evergreen keywords, and emerging spaces.
Paid advertising and content support
Lead google ads paid search text ad campaigns for crayola.comSupport paid search initiatives including campaign set up, ad copy creation, and reporting in google ads and google analytics.
Test & learn emerging technologies across retailers (e.gAmazon posts, expanded a+ copy).
Minimum bachelor’s degree in communications, advertising, marketing or related field
Minimum 3 years of experience in search marketing with hands-on technical seo experience
Experience with brightedge, amazon vendor central, salsify, syndigo / content analytics, and google ads preferred.
Copywriting experience in the digital space, with the ability to translate keywords into consumer copyExperience writing for amazon product detail pages (including a+ copy) is required.
Excellent self-starter with strong verbal and written communication
Understanding of performance tracking and measurement with an ability to glean clear and actionable marketing insights from data sets and can clearly communicate them to stakeholders.
Excellent time management skills and a commitment to on time deliverables
Staying up to date on current industry practices, news, and algorithm updates
Demonstrated ability to work collaboratively and to solve problems creatively in a fast paced ever changing environmentAble to balance competing priorities across multiple platforms & teams.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this jobReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsWhile performing the duties of this job, the employee is frequently required to sit, walk, talk, use hands and fingers to operate, handle, or feel objects, tools, or controls and reach with hands and armsThe employee must occasionally lift and/or move up to 25 poundsSpecific vision abilities required by this job include close vision and the ability to adjust focus.
Kid inspired culture
Free admission to crayola experience for employees
Community volunteerism opportunities
Annual bonus potential for all ft employees
Company matched 401k & employee value sharing plan
Comprehensive healthcare benefits
Education assistance program
Employee resource groups
Generous product discounts onsite & online
Onsite cafeteria & credit union
Option to purchase additional vacation
Company sponsored employee events
Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment
Diversity & inclusion at crayola
We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very bestLearn more about crayola’s diversity and inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx
Crayola is an equal opportunity employerAll qualified applicants will be considered for employment without regard to race, religious creed, color, sex, pregnancy, sexual orientation, gender identity, genetics, age, national origin, ancestry, physical or mental disabilities, use of a guide or support animal for a disability, a relationship to a person with a disability, veteran status, having a ged (rather than a high school diploma), or any other legally-protected status.
Search firm representatives:
Please read carefully.
Crayola llc is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunityHuman resources is responsible for all vendor relationships and establishing written contingent and retained search firm agreementsPlease do not contact crayola employees directlyAll communication with search firm vendors should be directed to human resources.