Job details
Job type regular / permanent
Full job description
Reporting manager: all india sales manager (sell-out)
Key deliverables of the role:
1Sales:
Pos achAs per targets
Grow above macro; drive store level shares; grow faster than category
Achieve mt / product level market share objectives
2Opportunity identification
Opportunity identification by store, chain, area: sku, product, share of shelf, planogram, sales call, merchandising in store, team efficiency
Plug gaps systemically with kam`s on product- availability/linking of key articles, ars streamlining
Sku/chain/store opportunity identification through pos data analysis
Asset effectiveness- pre vs post analysis-sample stores-for actions/learnings to replicate
3Planning
Planning: execution of elements- planning of sog elements to executed to drive growth/objectives
Planning: store growth plans (top stores)
Monthly store wise target & focus sku (sources of growth) planning
Monthly execution element planning to achieve the pos targets
Plan account led initiatives in the area to lead & drive growth at region/ area / store level
Prepares pjp for the quarter & ensures roll out monthly
4Operations: execution
Daily pos verification & action plan by store (tracked stores) for the day
Regional team of chain: monthly connect: to drive month`s / quarters execution plan and review them periodically
Top stores- monthly connect to achieve the execution & pos objectives
Instore visibility plans for the month to aligned with store/region to be executed
Drive execution elements & pos in direct non-covered stores: through regional/store teams
Ensure fair share of shelf for 3m range is achieved in their area/store/chain
Ensure tot assets are executed by stores / chains
Audit the execution plan of the team and take corrective actions
4Market intelligence/shopper behavior
Store vs cat vs 3m performance in the region / area
Shopper buying behavior / preferences in the region/area / store & by chain
Monthly programs or sog (sources of growth): what`s working / what`s not? and suggestions to improve performance
5Training:
Frontline/supervisors/oe or spoc- training on issues handling/ capability building to make them work efficiently as per expected behavioral traits
Products/category- training on expected store executions- elements/priorities/sharing on learnings from analysis
Review manpower efficiency, store execution (elements- quality/qty)- share improvement suggestion to frontline-get executed
Qualification: management graduate, graduate or post-graduate from any discipline
Experience: experience in sales, from any fmcg, consumer durable goods or retail industryExperience in modern trade preferred, open to evaluate candidates from other channels like gt/ecom too.
Other requirements: should be open to travel for 3-5 days in a week, night stay in up-country marketsShould have good communication skills both verbal and written with strong command over english, hindi & preferably local languageCandidates having strong interpersonal skills along with analytical ability and proven execution capabilities and can work and excel with constraints will be preferredThis role demands have experience of working with teams.
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Posted 14 days ago
