About bentley systems
Bentley systems (nasdaq: bsy) is the infrastructure engineering software companyWe provide innovative software to advance the world`s infrastructure – sustaining both the global economy and environmentOur industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilitiesOur offerings include microstation-based applications for modeling and simulation, projectwise for project delivery, assetwise for asset and network performance, seequent`s leading geosciences software portfolio, and the itwin platform for infrastructure digital twinsBentley systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.
Open to all us offices or remote us based
As the senior digital marketing specialist for enterprise marketing, you will be at the forefront of a multi-channel abm effort, leveraging agile marketing techniques to champion customer delight in optimizing top-tier account lead lifecycles and catalyzing the enterprise funnelCo-ownership and collaboration with paid media, abm, event marketing, product marketing and account management will be a regular part of building and executing on high profile campaigns with a dynamic internal agency.
You will be the lead on audience segmentation, multi-channel campaign execution and the primary point of contact for product marketing, collaborating globally via adobe workfront and microsoft teamsRegular expectations include aligning content to buyer journeys, creating lookalike models, managing automation sequences, communicating results to stakeholders and following processes to facilitate attribution.
As a key member of the enterprise engagement marketing and lead management team, led by a senior engagement marketing manager, you will serve as a lynchpin contributor with the full support of a dedicated program manager, top-notch functional teams and lead management specialistsYes, you will have the capacity to make observable positive impact on a weekly basis.
Work with product marketing managers and program managers to create and execute multi-channel (email, web, paid media, events, social, seo etc.) campaigns with a variety of assets (e-books, articles, infographics, videos, collateral)
Serve as the primary resource for campaign segmentation to include building lists and sharing related insights to stakeholders, along with collaborating with enterprise platform services on master segmentation/suppression and gdpr-compliant subscription management
Own the feedback loop and agile marketing sequences with product marketing to optimize outcomes vs kpis/okrs
Coordinate with enterprise digital marketing leadership, user success, marketing operations, regional marketing and sales operations on the best user experience for tier-1 accounts
Apply agile marketing in all elements, particularly a/b testing and frequent experimentation
Report internally on specifics of campaign outcomes, gathering data from powerbi dashboards, folloze, zoominfo, marketing automation platform, crm, google analytics and paid media platforms
Other duties include
Document processes and train colleagues at every level of rank or experience
Maintain campaign details in adobe workfront and microsoft teams, including a change log and checklists
Lead and contribute to meetings with a variety of teams to optimize lead conversions
Build ad hoc audience assessments from existing databases and create sam and lookalike models in zoominfo
Understand data integrations and lead gen requirements, both in terms of slas and system requirements
Audit the work of your team and that of other teams as a primary resource for campaign and segmentation approvals
4+ years successful track record supporting b2b campaigns
Experience in segmenting target audiences
Experience implementing successful demand generation and lead nurturing programs
Experience in proof-reading, optimizing emails and landing pages, a/b testing
Capacity to work remotely (v-connected)
Foundational skills in interpreting data and building excel pivot tables
Be respectful and direct om communicating complex topics in simple terms
Adequate communication and presentation skills
Create derivative content and provide minimal copy and creative feedback
Ability to quickly adapt and react to changing circumstances and demands with high attention to detail
Solid grasp of content marketing (buyer’s journey) and lead lifecycle funnel
Working knowledge of lead generation workflows, including web conversion ux
Basic understanding of b2b selling processes and buying cycles preferred
Salesforce.com experience a plus
Understanding of google analytics preferred
Education: ba or bs degree in marketing, related field, or relevant experience or certifications
During the covid-19 pandemic, bentley has implemented several safety protocols to protect our colleagues, users, and wider communitiesTo ensure compliance with president biden’s executive order 1402, ensuring adequate covid safety protocols for federal contractors, all u.sColleagues, regardless of work location or employment type, will be required to be fully vaccinated against covid-19 by january 4th, 2022 as a condition of employmentExemption is available as a reasonable accommodation for those who are unable to meet the vaccination requirements due to a disability/medical condition or sincerely held religious belief.
Equal opportunity employer
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristicThis commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and trainingEeo is the law and eeo is the law supplement documents provide additional information about your rights as an applicant under the law.
Bentley policy on eeo, affirmative action and pay transparency non-discrimination https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/bentley-eeoaa-statement-of-policy.pdf?la=en&modified=20211005082651
Bentley participates in e-verify / bentley participa en e-verify / right to work notice https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/e-verify-poster.pdf?la=en&modified=20210929150033
Request an accommodation
As an equal opportunity employer, bentley is committed to providing reasonable accommodations to applicants with disabilitiesWe encourage you to request a reasonable accommodation if you are not able to fully use or access our online application systemYou can make an accommodation request by calling 610-458-5000 or sending us an email at email@example.com.