Job type full-time
Full job description
We are in search of a social media guru!
If connecting with people in a creative, unique, fun, witty and relevant way via social media is your “thing”, then we want to talk with you! we are looking for someone to join our amazing team and be the voice of our beloved candy brands.
What you’ll love about us:
American licorice was founded on a simple idea: that companies can succeed by investing in the happiness of their people, communities, and environmentWe have a culture focused on integrity, compassion, engagement, and teamwork – to be better tomorrow than we are today! you have the unique opportunity to join a diverse team that is open, helpful, collaborative, strategic, committed to quality, and dedicated to delivering positively sweet experiences for consumers and associates alike! established in 1914, american licorice looks towards the future with the same pioneering spirit, by leading in innovation, quality, and philanthropyWe take pride in the work we do, are transparent in our processes, and celebrate success as a teamIf you want to join a growing company with a family legacy and love a challenge, we would love to meet you.
American licorice understands the value of supporting and encouraging associate wellbeing at home and in the officeBenefits for associates include:
Medical, dental, and vision insurance
11 paid holidays
401(k) savings plan with company match
Competitive market-based pay
Wellness incentives for participation in healthy and sustainable living initiatives
Volunteer time off
Healthy vending machines
Positive work-life balance
The social media specialist is responsible for consumer engagement and executing social content strategy for the american licorice company (alc) brandsThis is done by directing the social media conversation taking place on twitter, facebook, instagram, youtube, pinterest, blogs and other channels of consumer facing communication.
The social media specialist will be responsible for managing the relevant social content such as social media posts, ads, managing contests, short branded videos, etcThey will manage the content calendar for the various social platforms, such as facebook, and be responsible for making sure the content is on brand, honest, transparent and relevant for the consumers.
They will work closely with the marketing, ecommerce and sales teams to deliver best-in-class consumer experiencesThis position is one of the brand stewards and is a voice of the brands and the companyTherefore, the ability to humanize the brand while still being professional and supporting alc’s core values is critical.
The social media specialist must be very comfortable connecting with and building relationships with a wide variety of diverse audiences.
Essential job functions:
Work with team to generate creative content for social media platforms including written copy, video, photography and graphic design.
Listen to and engage with the alc brand communities actively and responsively across social channels and branded digital touch points.
Work with creative team to develop brand positioning concepts for online creative campaigns.
Manage social media advertising budget (twitter, facebook, pinterest, etc.) while communicating changes and invoice details to finance/accounting.
Identify trends among social media platforms / technologies, determine best opportunities for brand involvement and deliver happy consumer experiences through creative content (i.eSnapchat, fb, twitter, instagram, pinterest, tik tok, etc.)
Work with team to identify opportunities to build engagement with online community; includes working with current agencies on new engagement opportunities and vetting potential third party partners.
Create social media slides to share out plans, recap efforts, roi review, etc.
Utilize social media monitoring software in order to manage real-time consumer communications and provide the team with up to date feedback on social media activity.
Work with analytics team to set strategy and make decisions based on actionable insights from results data.
Monitor competitor movements in social media space to spark ideas and guide brand.
Work with retail customers to develop social media co-promotions and partnerships.
Provide real time consumer and customer support across social channels.
Create and distribute content across all channels of communication according to plans.
Monitor social communities to ensure user generated content is appropriate and positive.
Work with finance and accounting to manage contracts and invoices with service providers and agencies.
Manage the budget lines for social media related projects.
Work with team to plan, execute and fulfill contests, prize/giveaways, and logistics for social media events.
Establish and refine consistent community engagement best practices surrounding the use of social media channels.
Collaborate on internal communication programs to inform and educate alc associates around community engagement, social media initiatives, content creation, social crm and their broader implications.
3-5 years demonstrated knowledge and experience in managing online communities or professional social media role.
Sound social media and community strategy mindset, including committed personal experience and contributions across multiple social media channels.
Understanding of online advertising ecosystem and ability to work with relevant vendors, agencies and platform partners.
Some travel will be required, up to 15%.
Ba/bs degree preferred; or combination of education and experience in a marketing position.
Strong computer skills including word, excel, powerpoint and web-based programs.
Great sense of humor, positive attitude and enthusiastic.
Committed to helping people in social channels.
Ability to multi-task and think quickly.
Ability to grasp how community, content and the social web align with broader business goals.
Able to build relationships with key members of the community and influencers.
Discipline to work projects to deadlines or build structure and process around new initiatives.
Commitment to effective internal relationships, communication and collaboration
Passion for client service and connecting with people.
Ability to manage multiple projects simultaneously, distilling necessary tasks from high-level direction.
Delivery of consistent, helpful and engaged customer engagement.
Willingness to enforce guidelines/boundaries.
Planning and developing strategies for increasing engagement and conversation.
This position is to be filled outside of the state of colorado.