Job type full-time
Full job description
Join a movement in which everyone can winWe started a movement in which everyone can win – shoppers, retailers, society and every person on our teamTo play fair, trust people and reward them for doing the right thingWe see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in sydney, australia, afterpay has millions of active customers globally and is offered at the world’s best retailers around the world including anthropologie, revolve, dsw, goat, finish line, levi’s, mac cosmetics, ray-ban and many othersAfterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debtAfterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchasesAfterpay is deeply committed to delivering positive outcomes for customersWe are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The opportunity our product marketing team leads go-to-market strategy for new launches, works closely with product to inform product roadmaps & strategy, and executes campaigns to drive production adoption & growthProduct marketing is a highly cross-functional role at afterpay, partnering closely with product and engineering, brand, sales, design, content, growth & acquisition, and communications teamsOur team works across the entire product lifecycle, from helping shape the product, to driving launch, to growing product adoption post-launch.
We are hiring an accomplished product marketer to drive the growth and evolution of some of our newest consumer payment optionsThis person will be responsible for helping scale & drive product adoption across key markets by building and executing against compelling, customer-facing campaigns and creating global strategies & playbooks to optimize the consumer funnel and drive engagement.
The ideal candidate has a strong track record of launching marketing campaigns to drive adoption of innovative consumer productsThis role requires someone who thrives in fast paced environments and relishes in ambiguityThey must also excel as a leader of cross-functional teams and have experience managing and influencing a diverse set of stakeholdersThe ideal candidate should have a strong track record of growing new product adoption.
We are much more than our job descriptions, but here’s where you will begin…Gtm strategy & execution - develop a gtm strategy based on data & consumer insights, inclusive of target audience, end to end channel strategy, messaging, and positioningMessaging & positioning - lead the development of product positioning and messaging that differentiates afterpay in the market campaign strategies - develop compelling campaigns & narratives that resonate with the target audience and drive trial & engagement funnel optimization - analyze the customer conversion funnel to understand where and why customers are dropping out and develop strategies to improve conversionProduct education & improvements - partner with product & design to improve key user flows, in-product messaging, and product education (e.gHow it works landing page, sign-up flow) sales enablement - enable our sales team to sell to prospective merchants through compelling narratives, training, and marketing materials/collateral (including regularly updated external-facing and internal-facing 1-pagers on key features) campaign analysis - evaluate product and campaign performance using relevant kpis and feedback from existing and prospective customersVoice of the customer- partner with product management to influence roadmap based on customer, sales, and market feedback product intelligence - understand the product functionality and benefits deeply and translate into compelling narratives that resonate with consumers and merchants market intelligence- maintain and improve our knowledge of consumer payment behaviors through qualitative and quantitative analysis competitive intelligence- be a domain expert on the competitive landscape who are you? (qualifications) like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of afterpay.
6-8 years of relevant work experience in product marketing self-starter with an entrepreneurial spirit who has experience scaling 0-1 products and global programs experience working on product marketing throughout a product’s lifecycle prior experience in payments and/or fintech industry is a plus proven track record of strong cross-functional collaboration strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan data driven and strong analytical skills a team player who is accountable, proactive, and solution-oriented how we reward youWe have a pay for performance culture so you can expect to be rewarded for high performanceWe pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan.
We have a strong focus on health and wellbeing at afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to headspaceWe offer a wide range of insurance programs so you have the flexibility to choose what is best for youAfterpay covers 100% of the employee cost and 75% of the cost of your dependents.
We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.
Apply Now: we don’t know what the future holdsThat’s the exciting part; we show up and make it happenIf you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!
Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to covid-19All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.