Salary from $47,800 a year job type full-time
Full job description
Save livesFulfill yours.
At the american cancer society, we`re leading the fight for a world without cancerOur employees and 1.5 million volunteers are raising the bar every single dayWe actively seek candidates from diverse backgrounds including communities of color, the lgbtq community, veterans, and people with disabilitiesThe greater the diversity of our people, the better we can serve our communities.
The people who work at the american cancer society focus their diverse talents on our lifesaving missionIt is a callingAnd the people who answer it are fulfilled.
The digital analytics tagging specialist will be responsible for developing and implementing digital tagging for data capture to track digital marketing efforts to determine mission, brand, revenue and campaign effectiveness, primarily focused on our web-based productsThis includes but is not limited to 3rd party tags management, implementation, integration & custom tag development, google tag management (gtm), google universal analytics, google analytics 4, and other tools used for media and analytical purposes.
This role will oversee the continued enhancement, design, and delivery of analytics tagging and tracking across our web and donation platforms, supporting advanced data capture capabilities to support digital analytics initiativesProvides understanding of measurement best practices to support analysis of visitor flows, conversion funnels, and experience optimization.
This role sits within the digital marketing & revenue operations team reporting to the sr analytics manager while also supporting the director of digital projects & portfolio management.
Analytics & insights
Responsible for implementing digital tagging for data capture to track digital marketing efforts to determine brand and campaign effectiveness
Validate and debug implementations using gtm debugger
Qa implementation of new pixels to ensure they are working properly and work with requesting agencies to ensure pixels are firing
Document and measure management platform to keep track of filters, configurations, integrations, and properties
Validate and debug tags on a regular basis; remove outdated tags regularly
Collaborate with web analysts, agencies, and business/marketing partners to ensure implementation requirements were met
Demonstrate an understanding, and proactivity in seeking new & innovative solutions for implementing code to capture the desired metrics and solve business problems
Develop governance processes for tag manager including but not limited to tag approvals, audits and releases
Diagnose issues with existing platform configurations and tags, and provide recommendations for improvement
Identify when it involvement is necessary for tag/pixel implementation outside of scope for tag manager
Assists with the creation, execution and analysis of digital marketing campaigns via dashboard development and insights gathering
Keep up to date with competitor information, tools, best practices and market trends; identifying business opportunities for organization
Partner with stakeholders to implement analytics requirements and streamline project processes.
Ensure successful delivery of projects/requests; provide status updates to internal and external stakeholders
Partner with digital analysts, marketing managers, data engineers, encouraging collaboration and driving projects forward to achieve goals
Gather stakeholder requirements, develop opportunity sizings and business cases, write technical or functional specs when necessary
Develops timeline, sets and communicates deadlines for key tasks assigned
Represents the project at meetings, scrum standup calls and/or in group discussions as requested.
Monitors and manages timely communication response and follow-up in our workflow tool (monday), the centralized team communication, azure dev ops and collaboration system or other internal web-based software.
Uses change control procedures to effectively protect and manage the scope of the project or task
Ensures quality of relevant deliverables and stage gate requirements
Ensures proper task and project close-out.
Performs miscellaneous job-related duties and assists on special projects as assigned
Works closely with the director of projects and portfolio management on all releases
Candidate must be:
Proactive – not only can you deliver, but you are a forward-thinker.
Communicative – be passionate about your beliefsSay what you mean and show us you can listen to and understand your audience.
Connective – essential to be a partner is being able to build strong relationships with others on a personal and professional level.
Organized – details change by the second as our industry is continually evolvingHerding details and keeping them up to date should be your #1 specialty.
Assertive – diplomacy is key, but you must be quick to assert a plan (or ask the important question) that will allow the collective team to solve the issue at hand.
And must be a champion – stand behind the team with support & a positive attitude
Bachelor’s degree and/or 2+ years web tag management or related role in an in-house or agency environment.
2+ years of experience using gtm and have implemented event tracking, enhanced ecommerce conversion pixels, etc.
Mobile app tracking, experience with firebase is a plus
Fluent in 1 or more debugger tools
Highly analytical qualities with strong technical, strategic, and problem-solving skills
Previous digital marketing, azure dev ops, jira and analytics experience is a plus
2+ years experience with google analytics, tableau, power bi salesforce experience preferred
Demonstrates marketing competencies:
Manages ambiguity - operates effectively, even when things are not certain, or the way forward is not clear.
Collaborates - builds partnerships and working collaboratively with others to meet shared objectives.
Customer focus - builds strong customer relationships and delivering customer-centric solutions.
Cultivates innovation - creates new and better ways for the organization to be successful.
Plans and aligns - plans and prioritizes work to meet commitments aligned with organizational goals.
Drives results - consistently achieves results, even under tough circumstances.
Builds effective teams - builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Drives vision and purpose - paints a compelling picture of the vision and strategy that motivates others to action.
The ability to work in a fast-paced environment, on complex and multiple assignments
Experience working in a highly collaborative environment with multiple stakeholders
Outstanding communication and organizational skills
Must have a proven and thorough understanding of the tagging processes in the digital, social and interactive world
Ability to collaborate across a large, global organization
Works well in a fast paced, deadline-oriented environment
Analytical and possess strong organizational and problem-solving skills
Possess excellent attention to detail
Ability to communicate effectively, both verbally and in written communications
Excellent grasp of microsoft office suite products – including microsoft word, excel, powerpoint and outlook.
The compensation range established for this position begins at a minimum of $47,800 annually.* actual starting pay may differ based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education*this rate is specific to colorado.
Acs provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skillsFurther details on our benefits can be found on our careers site at: jobs.cancer.org/benefitsWe are a proud equal opportunity employer.